Etihad Airways has announced that it will be a lead sponsor for next January’s Abu Dhabi Golf Championship (ADGC), reaffirming the UAE national airline’s commitment to bringing the world’s top sports stars to the region.
As the official airline for the 2007 ADGC, Etihad will be involved in a series of promotional activities surrounding the tournament as well as flying the players, officials and their equipment to the UAE.
The ADGC, taking place between 18 and 21 January, is set to attract many of the world’s top players looking to enjoy the Arabian Gulf’s warm winter climate and start the 2007 European Tour in style.
“Etihad is very proud to once again be bringing the ADGC to the people of the UAE and the region as a whole,” said Ian Ferguson-Brown, head of brand management and communications at Etihad Airways.
“One of Etihad’s key missions is to bring the world closer together, and through our sponsorship of this prestigious sporting event, we are upholding that pledge to our Guests and golf fans across the Gulf.”
As part of its involvement in the 2006 ADGC, Etihad arranged the innovative world record drive attempt on the wing of one of its aircraft at Abu Dhabi International Airport.
Two of the tournament’s top players, Ian Poulter and Paul Casey, took part in the attempt, and the iconic image was beamed around the world’s media.
Launching golf’s prestigious European Tour for 2007, the ADGC will once again be held at the Abu Dhabi Golf Club highlighting the impressive growth of the UAE as a world-class golfing destination.
“Golf is an extremely lucrative market for the travel industry, and therefore Etihad Airways looks forward to bringing more golfers, whether amateur or professional, to enjoy the perfect golfing conditions we have here in the UAE,” continued Ferguson-Brown.
The Abu Dhabi-based airline is leading the field through its sponsorship of major sporting events including the 2007 Gulf Cup football tournament.
About Etihad Airways
Etihad Airways, the national airline of the United Arab Emirates, is the world’s leading new airline and currently offers flights for Guests and cargo to more than 40 destinations in the Middle East, Europe, North America, Africa and Asia.
Etihad Crystal Cargo – www.crystalcargo.ae – offers a comprehensive range of cargo services throughout Etihad’s network, and services its many all-cargo destinations and world-wide charters with a fleet of modern regional freighter aircraft.
Etihad Holidays - www.etihadholidays.com - offers a range of innovative holiday options in 82 destinations including skiing, fly-drives, cruises, tours, stopovers, inbound programmes and city breaks.
Through these exciting divisions, Etihad Airways is changing the way people see the world.
For more information about this award-winning aviation group, please visit www.etihadairways.com.
