Estée Lauder announces a new counter in the Middle East’s first Galeries LaFayette store located in Dubai Mall. Designed to be an unforgettable experience, the Estée Lauder counter provides a perfect blend of luxury, heritage and service, all of which are signature elements of the Estée Lauder brand.
The new 235 square foot counter merges design elements from Estée Lauder's heritage with a clean, modern aesthetic, to create a warm and welcoming environment for customers to try products at their own leisure, or get help from professionally trained Estée Lauder Beauty Advisors.
The legendary Re-Nutriv product range is the focus of the new counter. Re-Nutriv was first created by Estée Lauder in 1958 and defined luxury skincare. By fusing the most precious ingredients with superior science and groundbreaking technology, Re-Nutriv offers the most luxurious skincare for the most discerning customers around the globe.
The Re-Nutriv counter experience reflects this level of the outstanding quality. A dedicated private lounge has been created to provide a luxurious interactive environment where customers can indulge in the world’s finest skincare and makeup. Platinum-leafed walls with gold accents reflect the luxurious Re-Nutriv packaging. The seating areas are made of grey suede to match the walls and provide customers with the utmost comfort for personalized consultations from Estée Lauder Beauty Advisors, dedicated to choosing the best skin solution for each individual concern. A dramatic backdrop is featured on the back wall to display an oversized image of the Re-Nutriv range.
Make up, fragrance and skincare products are elegantly housed in striking bar units that are lined with gold frames demonstrating the brand's dedication to luxurious details. The table, which features illuminated makeup mirrors, seats two customers in luxurious blue suede upholstered chairs for one-on-one beauty consultations. Yellow lighting expresses efficiency and allows a perfect emphasis on the products. White lacquered finishings further reinforce the clean, contemporary aesthetic.
Exclusive to the Estée Lauder counter, for a limited period, is the Estee Lauder’s unique engraving machine that allows customers to personalize a selection chic, golden powder compacts, lipgloss and lipstick case with a monogram or a short message.
Estée Lauder counter is located at Galeries Lafayette, Ground Level in Dubai Mall.
