When it comes to eyeshadow women’s needs vary greatly. There are those women who require a fresh batch of eye colors to complement each new season’s fashion trends, while others prefer to stick to their tried-and-true palette from season to season. Whether they are seeking a radical change in color or a more subtle change in shade depth or finish, women want the ability to experiment with different looks as their lifestyle needs shift. For instance, a woman’s day may call for understated style while her night calls for smoldering.
With so many textures, colors and effects to choose from, it can be challenging for women to not only select shades that work, but also apply those shades to achieve the look they want. This spring, Estçe Lauder takes the guesswork out of shade selection and application with the introduction of Signature Eyeshadow Quads, a complementary palette of four classic, easy-to-wear shades packaged together in a chic navy blue and golden compact.
Four Complementary, Long-Wear Shades
Each Signature Eyeshadow Quad includes four classically-paired shades ranging from soft and subtle to vibrant color - in a versatile combination of matte, semi-pearl and high-pearl finishes. Each palette’s four shades were carefully selected to work in conjunction with and complement one another, no matter how you combine or wear them together, and to suit all skin tones – from light to dark.
The formula delivers long-wearing, non-creasing, stay-true color that lasts thanks to specially-coated micronized powders and pigments, which keep the textures soft, the glide smooth, and the pigment comfortably on the eye yielding seamless blend-ability. Packaged in a chic, signature navy blue compact with a metallized golden platform, the Signature Eyeshadow Quad features a large mirror for easy, on-the-go application and two different, dual-ended applicators to create a complete eye look. The applicators provide greater control and improved utility in creating the desired impression with their combination of sponge-tips and brush design - each with a function from laying down color to softening the edges and applying shadow as a liner.
“With four different shades and finishes all within the same sleek compact, women can wear one color at a time or layer for a more dramatic effect – with zero margin of error,” says Anne Carullo, Senior Vice President, Global Product Development and Innovation, Estçe Lauder. “And the variety of shades makes it a travel must.”
Simplifying the Selection Process
Organized by four easy-to-shop color families of pink to berry, mauve to blue, nude to brown and gold to green, this new range of beautifully long-wearing eyeshadows provide women with a ready selection of colors and effects to create a broad range of looks based on their individual lifestyle needs and sense of style.
And now, with Estçe Lauder’s new iMatch Shade Finder system, also launching this spring, Estçe Lauder beauty advisors can further simplify the selection process by helping women choose the shades that best complement their skin tone and lifestyle. The iMatch Shade Finder system first helps customers determine whether their undertone is cool, warm or neutral and then assesses their lifestyle based on four broad categories of natural, classic, romantic or dramatic in order to determine which shade family will best meet their needs.
