Eros Group, the sole distributor of world-renowned brands Samsung, Hitachi, Candy & TCL, Linksys by Cisco, Thermobreak, Lennox and Taurus one of the leading players in consumer electronics, telecom, and allied multi-products in the Middle East, was awarded ‘Most Promising Distributor’ by Candy Hoover Group of Italy. The award was handed over to Eros Group at the recently held First Overseas Meeting of Candy Hoover Group in Milan.
The award was given for the outstanding performance of Eros Group in the launch of the brand and the innovative marketing activities done to promote the Candy brand in the UAE. Eros Group was selected from over 50 overseas and global distributors of Candy Hoover products on account of its outstanding performance as a new distributor for Candy brand business in Middle East and Africa.
The launch campaign crafted by Eros Group for the Candy brand was also rated as ‘outstanding’ by the Candy Hoover management. The launch campaign included a launch press conference, an advertising campaign in all major media outlets, and innovative shop displays at Eros stores and other leading electronic retailers in the UAE.
“Eros Group brings to the partnership 40 years of expertise in the fields of sales, marketing and retailing of electronics, and today the group is leading the industry in the UAE as a result of superior distribution networks, marketing, service, and logistics capabilities. This has meant an immediate entry for Candy into the most competitive field of appliances through harnessing the core strengths of Eros Group.” said Mr. Vincenzo Godio, General Manager, Candy Middle East.
“We are delighted to have won this prestigious award and look forward to strengthening our partnership in the future. Candy’s manufacturing strength, which translates into superior products, coupled with the distribution and marketing strength of Eros are the beginnings of a winning partnership. Candy has performed much better than competition even in these tough market conditions and continues to grow its market share globally, despite the adverse market scenario.” said Mr. Niranjan Gidwani, Senior Vice President, Eros Group.
Partnership with Eros Group has brought a positive shift for Candy Group in the region. The brand has started gaining increasing consumer recognition in a very short span of time. The visibility of product display has also gone up considerably in organized retail, thus allowing for a move towards the next phase of pulling up business volumes in the region.
Going ahead, Candy Group plans to consolidate its position in the UAE and expand into growing markets in the GCC and Africa in the next 2 years. The group is also poised to concentrate on the built-in and B2B business. Candy reached its peak market share in many parts of the world by offering superior products at competitive prices, thereby enhancing value to consumers and hence increasing its market share.
Eros Group has forged a glowing reputation across the UAE as a result of its detailed knowledge of the consumer and the range of products it retails. Eros Group was recently recognized with the celebrated Dubai Quality Appreciation Programme Award for its effort and work towards achieving excellence. On the other hand, Service on Wheels – the group’s unique and innovative after-sales service, won the prestigious ‘Idea of the Year’ award from the Dubai Quality Group.
