Enterprise IG Middle East has added another respectable name to their growing Client portfolio in the leisure and destination sector with the Shangri-La Barr Al Jissah Resort & Spa, Oman. An exclusive resort complex currently nearing completion in an isolated, picturesque bay located outside Oman’s capital city, Muscat.
The Shangri-La Barr Al Jissah Resort & Spa comprises of three impressive 5 star hotels, luxury Chi Spa and Omani heritage village, all spread across spacious landscaped grounds and boasting a private beach cove at the foothills of the picturesque Omani mountains.
Enterprise IG Middle East was awarded this project based on their experience in the leisure and destination branding arena, having vast experience in partnering with the world’s top developers and resort operators.
The signage and wayfinding elements of the project are key for such a large-scale project, as they need to deliver a concise and accurate solution that allows guests at the resort to easily navigate their way within the intricate complex. Second to this, the wayfinding philosophies and design elements of the project are to reflect the Omani culture and intrinsic positioning of the resort without being intrusive or imposing.
Enterprise IG’s talent pool of global best practice professionals and the investment in local talent and creativity is clearly a winning formula in delivering fast and effective solutions to their clients, with whom they partner on some of the region’s most exclusive projects.
“We are pleased with the growth of our continuing relationships with the most prestigious developers and operators in the region,” said Hermann Behrens, Managing Director Enterprise IG Middle East. “Partnering with our clients allows us to offer our global experience in developing appropriate solutions to the theming and positioning of these projects.”
Enterprise IG has a number of ongoing projects in the leisure and destination, banking and finance, real estate sector and other key sectors across the MEA region and has recently strengthened their Middle East presence with offices both in Dubai and Cairo.
