Enterprise IG Middle East, one of the world’s leading global branding consultancies, has experienced considerable growth over the past three years since opening their regional HQ in Dubai. The Middle East office is part of a strong network of 26 offices in all major markets and is now the seventh largest office in the group after Paris, Stockholm, Johannesburg, Hamburg, New York and London. In the region, Enterprise IG has quickly gained an impressive portfolio working with leading clients across a range of industries including banking, finance, retail, leisure, entertainment and telecommunications.
To mark the phenomenal success that Enterprise IG has experienced within the region, Global CEO, Simon Bolton will be visiting Enterprise IG’s regional office in Dubai between the 28th and 30th November. His visit marks a milestone in the growth of Enterprise IG’s business in the region, the maturity of the Middle East in terms of serious branding activity, the growing demand for local brands to move into the global market and the increased interest in branding and recognizing this as a key component of sustained business growth.
London born, Bolton joined Enterprise IG as Global CEO in early 2006 and has more than a decade of international experience in senior management positions. His previous roles include regional director of South East Asia for FCB Worldwide and CEO of FCB San Francisco.
“At Enterprise IG we help our clients take their brands to the next level, and what is becoming evident in the Middle East region is the number of home-grown brands going regional, and in the case of Emaar, DP World, Dubai Properties and Etisalat, going global,” said Simon Bolton, Global CEO, Enterprise IG.
“To truly add value and offer in-depth, specialised and passionately executed brand consultancy, companies need to have a partner they can trust and rely on to deliver, not only in this region, but globally too. At Enterprise IG, we deliver locally, regionally and globally by applying a complete branding process,” added Bolton.
Enterprise IG ME’s complete end-to-end branding process, themed ‘The Compelling Truth’, develops a brand idea and aligns this with a client’s business goals. The process involves bringing a brand idea to life. Enterprise IG ME is renowned for their employee engagement by involving a client’s team intellectually and emotionally with the business and the brand. This encourages deep loyalty, so that the most powerful brand experience can be delivered. The Compelling Truth!
Recently, this region has witnessed a trend where organisations are looking to expand their operations into new ventures and into international markets. As result, it has become increasingly important for these organisations to ensure that their brand is positioned and structured to be able to communicate effectively across new verticals and geographies. Enterprise IG is ideally positioned to cater to this demand through their strategic branding approach and the ability to successfully combine the experience of its international network with in-depth Middle East knowledge. This enables Enterprise IG to cater to the specific branding needs & sensitivities of businesses in the Middle East.
About Enterprise IG
Enterprise IG, the Global Brand Agency, offers strategy, design and engagement to its portfolio of global clients with 26 offices and an expanding presence in the Middle East. Clients include Dubai Roads and Transport Authority (RTA), Emaar, Limitless, Al Rajhi Bank, UAE offsets, Madinat Jumeirah, Dubai Festival City, Fawaz Alhokair Group, Mubadala Development, National Holding, Dubai Creek, Royal Mirage, Spinneys, Burj Dubai, Arabian Ranches, Shangri-La Hotels and Resorts and Masterfoods. Enterprise IG works with leading brands including, Vodafone, HP, Deloitte, Credit Suisse, Motorola, Standard Chartered Bank, Daimler Chrysler and Unilever and is a member of the WPP Group Plc, the world’s most comprehensive communications services group. Website www.enterpriseig.com.
