ENOC is a Superbrand for the 4th consecutive year
• Group honoured Superbrands status in recognition of excellence in products and services
Emirates National Oil Company (ENOC) has been named a Superbrand by the Superbrands Council, the independent authority that honours branding excellence and achievements in various sectors across the world. The group was awarded the status for the 4th consecutive year in recognition of its outstanding record for products and customer service in line with international standards.
The local Superbrands Council, which comprises some of the most prominent names in the UAE business sector, selected ENOC, along with other 63 leading UAE brands - all of which met the stringent selection criteria set by the Council.
Known globally as the “Oscars of Branding”, Superbrand status is considered to be a stamp of quality and innovation. It is awarded based on market dominance, longevity, customer loyalty and other related criteria.
Khalid Hadi, ENOC Group Brand & Marketing Manager, received the Superbrands award from Mike English, Director of Superbrands Middle East, at a glittering event held in Dubai. Leading entrepreneurs and marketing executives attended the event.
Commenting on the recognition, Saif Al Falasi, ENOC Group General Manager, said: “The Superbrands status is a testament to our continuous dedication and commitment towards providing excellence across our business practices. The award is a reiteration of the success of ENOC as a company that contributes to the overall growth of the economy while focusing on best practices, upholding the highest standards of customer service and products. We are proud to be one of the strongest brands in the UAE, and this will encourage us to continue excelling in our line of business.”
Hadi said: “We are honoured to receive this prestigious award, especially from such an influential organisation. Winning the Superbrands status for the 4th consecutive year means that we are the energy brand of choice, and highlights our achievements over the years in providing consumers with the best products and services.”
The Superbrands Council is committed to promoting branding excellence across the world. Winners of the coveted award are also included in the Superbrands book, which highlights each company’s core strengths and trade mark attributes.
This year, Superbrands were voted not only by the brand council but also online, expanding the voting base to over 3,000 marketing professionals.
