Empa Middle East, a leading IT distributor in the Middle East and North Africa region, has recently announced that it will be the authorized Middle East distributor for the designer 500GB external hard drive – Golden Disk – being launched by LaCie, the leading global manufacturer of computer peripherals for PC, Apple and Linux users.
Golden Disk is created by the famed industrial designer Ora-Ïto, and offers a unique jewel style, with the outside finish also containing a small percentage of real gold. This liquid-inspired device is poised to become the focal point for all design-conscience customers looking to add glitz to their work environment.
The Golden Disk can connect to any universal high-speed USB 2.0 interface and its fan-less operation means that the disk is silent during operation. Cross-platform compatibility allows the Golden Disk to be used on either a PC or Mac, and the plug-and-play setup works fluidly with Windows 2000, XP, Vista, and Mac OSX.
Shahood Khan, Director, Sales and Marketing, Empa Middle East, said, “We are pleased to be the authorised distributor for the Golden Disk in the Middle East, and we are certain that this product is going to create a buzz in the regional markets for its aesthetic value and novelty. Further, the 500GB capacity of the hard disk makes it ideally suited for storing large amounts of music, photos, videos and other data.”
Lise Manteau, LaCie Desktop Solutions Product Manager, said, “The Golden drive encompasses all that is glamour, while having the capabilities to perform flawlessly at unmatched performance levels. Coming preloaded with utilities for automatic backups, the Golden Disk shines with its ease-of-use when needing to exchange information with friends and family.”
The LaCie Golden Disk will be available in the Middle East at leading retail outlets from the end of October 2007.
Empa recently opened its new office in South Zone, Jebel Ali Free Zone, in line with its objective of enhancing infrastructure facilities and aligning with its rapid growth. The office is built on an 84,000 square feet plot, which also houses a warehouse.
About Empa:
Empa Middle East has been an Intel distributor since 1985. In addition to this, Empa is the authorised distributor of well known brands such as Asus, Biostar, Fujitsu, Infineon-Aeneon, Kingston, Samsung memory, Liteon, MSI, Philips, Surecom, Lacie and Toshiba. Empa has a market presence in Saudi Arabia, North Africa, CIS, Egypt and Levant, and UAE and the GCC countries. The company’s operations are divided into distribution, business solutions and retail, with the retail arm (e-retail) dealing in the distribution of IT products and consumer electronics to ‘power retailers’ across the Middle East.
About Ora-Ïto:
Though his name implies a Japanese background, designer Ora-Ïto is French. A do-it-all designer, he was barely 20 years old when he created the very first virtual brand in 1998. Propelled to the front of the international scene, he then started prestigious collaborations with L’Oréal, Vogue Magazine, Heineken, Adidas, Kenzo, electronic musicians AIR, Honda, Guerlain, Swatch and Nike. For more information on Ora-Ïto visit www.ora-ito.com.
About LaCie:
Located in the US, Canada, Japan, Australia, Europe, Singapore and Hong Kong, LaCie is the leading manufacturer of computer peripherals for PC, Apple and Linux users. LaCie creates external storage solutions and color monitors that help professionals and everyday people easily manage their digital lives. LaCie has differentiated its products through original designs and leading-edge technology. Established in France in 1989, LaCie is listed on Euronext under FR0000054314 (LAC). For more information, visit www.lacie.com.
