emp international appointed expericard ab’s exclusive sales & marketing partner for mena region
EMP to launch new direct marketing and retail product ‘Expericard®’
in UAE shortly
Emirates Marketing and Promotion (EMP), a subsidiary of Emirates Post Holding, specializing in direct marketing, call centres, sales and promotions, has signed up with Expericard AB of Sweden to bring to the UAE and the MENA region a new direct marketing and retail product called “Expericard”.
Expericard®, a patented product being manufactured in sophisticated plants in Europe and the United States, provides high quality logistical and value-driven options to customers by putting the power of CD-Roms and DVDs into their hands. It comes in an ultra light weight postcard format and is a perfect platform for direct marketing, product presentations, press packs, magazine inserts, games, greeting cards and a host of other value added services.
Mr. Ahmad Tahlak, CEO of EMP, said, “Expericard® is a powerful marketing and distribution tool which fits in perfectly in our product offering as a unique package solution for optical media, SIM and Smart cards. It is well aligned with our objective to be the most complete, versatile and dependable turnkey marketing solution provider. We are excited about offering Expericard® to the direct marketing industry and the retail market, in addition to creating brand new concepts.”
“We are delighted to welcome EMP as a partner in our global network,” said Peter Gustafsson CEO, Expericard AB. “In association with our partner AGI Media, we are enabling direct marketing campaigns with global execution. The Middle East and Dubai are among the fastest growing regions in the world. We could not have found a better partner in the region and we are looking forward to be a part of the massive growth in the entire region.”
Through this partnership, customers in Dubai and the Middle East region will now have the opportunity to access integrated distribution, direct marketing and logistical capabilities of EMP, Expericard AB and their partner AGI Media providing global coverage.
