Emaar’s The Dubai Mall showcases new trends in retail and entertainment Introduces several new leisure concepts

The Dubai Mall, one of the world’s largest shopping and entertainment destinations, developed by Emaar Properties PJSC and located in the AED 73 billion mega-project Downtown Burj Dubai, is putting finishing touches to several retail and entertainment concepts that are a first for the region. The Dubai Mall, with a total site area in excess of 12.1 million sq ft, is setting a new dimension in mall development with its various construction components truly epic in proportion and scale. The structural steel used in The Dubai Mall is double that deployed for the Eiffel Tower (7,300 tonnes), and the stone and tile works of 1.2 million sq ft already laid are approximately 18 times the size of a football field measuring 69,000 sq ft. The net leasable floor area will be equivalent to the size of 50 football fields put together. The Dubai Mall is the flagship project of Emaar Malls Group, the shopping mall subsidiary of Emaar Properties. As part of Emaar’s Vision 2010 to be one of the most valuable companies in the world, Emaar Malls has aggressive expansion plans to develop and operate shopping malls in key emerging markets across the Middle East and North Africa region, the Indian Subcontinent and South Asia. Jim Badour, CEO of Emaar Malls Group said: “The Dubai Mall is setting a new dimension in modern engineering as well as in the roll-out of innovative retail and leisure elements. The Dubai Mall reaffirms Downtown Burj Dubai’s standing as the new centre of the city, offering an unprecedented 1,200-plus retail stores under one roof, and world-class leisure and entertainment options. It will be the region’s premier shopping and entertainment destination for residents and a major attraction for Dubai’s tourists.” The Dubai Mall hosts a number of world-class attractions including one of the world’s largest indoor Aquariums featuring over 33,000 living animals including 400 sharks and rays. A 180-degree tunnel runs through the tank, which can hold 10 million litres of water. The Discovery Centre above is an educational centre with interactive stations with marine life. Other attractions include the region’s first SEGA indoor theme park covering 76,000 sq ft; the world’s largest indoor Gold Souk with 220 retailers; a 440,000 sq ft fashion precinct with 70 flagship stores dedicated to haute couture; the Middle East’s first Galeries Lafayette department store; KidZania, a 80,000 sq ft children’s ‘edu-tainment’ centre; a 22-screen cineplex; an Olympic-size ice rink; and The Grove, an indoor-outdoor streetscape with fully retractable roof. The Dubai Mall will have over 14,000 undercover car park spaces and will be adjoined by a luxury 5-star hotel with 250 rooms and 450 serviced apartments. The main contract for the construction of The Dubai Mall was awarded to Dutco Balfour Beatty and Al Ghandi CCC in October 2004. DP Architects Pte Ltd (Singapore) are the main architects and the Project Managers are Turner Construction International. The Dubai Mall is located in the world’s most prestigious square kilometre, Downtown Burj Dubai, which encompasses Burj Dubai, the world’s tallest building. The mall complements the already thriving retail environment of the community, highlighted by Souk Al Bahar, an Arabesque themed shopping mall which opened its doors in December 2007. Downtown Burj Dubai has a vibrant community life as homes in The Residences and The Old Town have been handed over to customers. Emaar Malls Group is also developing Dubai Marina Mall within Dubai Marina; Cairo Gate – Egypt’s largest outdoor shopping and entertainment destination; and a number of shopping centres within Emaar’s master-planned communities globally. -Ends- Note to Editors About Emaar Malls Group LLC: Emaar Malls Group LLC, is the retail and shopping mall subsidiary of Emaar Properties PJSC, a leading property developer based in Dubai, and drives its diversification into shopping malls. This is in line with Emaar’s Vision 2010 to become one of the most valuable companies in the world. Emaar has announced investments in shopping malls of over US$4 billion (AED 15 billion) with 12 million sq ft of retail property in operation or under development in the emerging markets of the Middle East, North Africa, the Indian Subcontinent and South Asia and is on target to become one of the largest developers of shopping malls in the world. At the forefront of these developments is the flagship The Dubai Mall, one of the world’s largest malls in the heart of the Downtown Burj Dubai. Opening in late 2008, The Dubai Mall will be a premier lifestyle and entertainment destination. Emaar Malls Group is also developing two other malls in Dubai; Souk Al Bahar, an Arabesque shopping and entertainment development on The Old Town Island which is now open, and the Dubai Marina Mall, a lifestyle shopping mall for residents of the Dubai Marina community opening towards the end of 2008. Recently, Emaar Malls Group unveiled Cairo Gate, Egypt’s largest shopping mall and leisure destination at the Cairo-Alexandria Project site, a mixed-use development spread over 160 acres. About Emaar Properties PJSC: Emaar Properties PJSC is one of the world’s largest property development companies and is rapidly evolving to become a global provider of premier lifestyles. Emaar Properties, which has a strong presence in 36 global markets, has expanded into shopping malls in line with its Vision 2010 to become one of the most valuable companies in the world through a two-pronged approach of geographic expansion and business segmentation.
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