Duracell, the world’s leading manufacturer and marketer of high-performance alkaline batteries announced recently the conclusion of its World Cup SMS based promotional campaign with Ahmed Walid Jarrar, Jordanian national, as the lucky winner who is set to jet-off to Germany to attend matches of the World Cup 2006.
The event that saw the live draw of the winner was held at Blue Bar – Novotel Hotel and was attended by media members, Duracell partners, as well as Mr. Khalid Al Hajeri, a representative of Dubai’s Economic Department.
The Duracell promotional campaign ran in conjunction with Duracell battery packs of fives and it was a month long competition that started in mid-January and ended by end of February.
About P & G
Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene® , Mach3®, Bounty®, Dawn®, Pringles®, Folgers®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Actonel®, Duracell®, Olay®, Head & Shoulders®, Wella, Gillette®, and Braun. The P&G community consists of almost 140,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.
