Dunkin' donuts to open 50th UAE store in uptown mirdiff
60 million donuts produced in the UAE since 1997
Dunkin’ Brands Inc. Director, Europe & Middle East, arrives in Dubai for Store Opening
Dunkin’ Donuts will be opening its fiftieth store in the UAE at Uptown Mirdiff, Dubai. The new outlet will open for business shortly.
Dunkin’Donuts is the world’s largest coffee and baked goods chain, serving more than 3 million customers per day. The company which started its UAE operations in 1997 has produced 60 million donuts and served 10 million cups of coffee in the country since then.
Commenting on the company’s new outlet in Uptown Mirdiff, by Michael Cortelletti, International Director, Europe & Middle East, Dunkin’ Brands Inc., said, “UAE is an important market for the brand within the Middle East & Europe with ground-breaking innovation, like the opening of the first drive-through.” “The highest concentration of Dunkin' Donuts stores has been achieved so far in the UAE,” he added.
A recent customer survey showed that nearly half (47%) its clientele in the UAE comprised UAE nationals and Arab expatriates while Asians accounted for around 23% of its customer base.
The company’s UAE franchise follows the corporate objective of Dunkin’ Brands to be the Quick Quality leader in its industry, offering a higher evolution of the standard quick dining experience, with innovative product choices at the right price, served fresh, meeting the needs of people who are busy living.
Dunkin' Donuts has more than 7,900 restaurants in 30 countries worldwide. In 2007, Dunkin' Donuts' global system-wide sales were AED 19.45 billion ($5.3 billion). Based in Canton, Massachusetts, Dunkin' Donuts is a subsidiary of Dunkin' Brands, Inc.
To keep up with the growth, the company recently opened a large kitchen and warehouse facility in Sharjah with a capacity to produce 50 million donuts in a year. The Uptown Mirdiff Store will feature the full range of Dunkin’Donuts and Coffee.
