dubai summer surprises’ beloved icon modhesh embarks on gcc goodwill charity tour
Dubai’s much-loved icon Modhesh is embarking on a GCC-wide goodwill tour, visiting children in local hospitals, charity organisations and orphanages. Bringing the cheer of DSS to those who can’t attend – and bearing gifts and goodie bags for all – Modhesh will bring his sunny disposition, energy, enthusiasm, optimistic outlook and charming antics to delight terminally-ill and orphaned children.
“Children from all over the GCC will be delighted and excited to know that Modhesh will be visiting their town. Modhesh has become a celebrity for children and the young-at-heart, and we hope his warmth and sparkling personality will bring not only happiness, but also hope to children in need,” said Khulood Al Thani, DSS Marketing Manager. To parents, Modhesh is a model child and to children, he is a best friend.
The goodwill tour, was conceptualised to add a human touch to Modhesh – who has become symbolic of the fun and excitement associated with the highly successful Dubai Summer Surprises – and to bring the spirit of DSS to underprivileged children. To the millions of visitors who have come to Dubai for the annual summer extravaganza since its inception, Modhesh is the event’s enduring symbol; welcoming guests with the generous hospitality of the Emirati people, and providing them with endless opportunities for amusing, enjoyable, and educational activities for children, as well as shopping and leisure surprises for the grown-ups.
Starting in Bahrain, Modhesh’s first stop was at the Hope Institute on June 11. Bearing treats, Modhesh will then head to the NBK Hospital in Kuwait on June 13, followed by the Hamad Paediatric Hospital, Doha on June 14, with the Goodwill Tour concluding at the HELP Centre in Jeddah on June 16 where Modhesh is due to attend the graduation ceremony.
Added Al Thani, “We could not have thought of a more fitting brand ambassador for this goodwill tour than Modhesh, whose positive outlook inspires children and fills them with joy and wonder.”
DSS comes with bags full of exciting surprises for children and grown-ups this year. In its tenth edition, it promises a bigger and better schedule of weekly surprises, and an exciting Modhesh Fun City placing emphasis on family entertainment. Building on the success of previous years, DSS aims to establish a new benchmark, attracting increasing numbers of international, local and regional visitors.
