Dubai Investments Park (DIP) has announced the appointment of Wellmark Communications as its exclusive media representative to promote and handle the sale of all their outdoor advertising opportunities within DIP. Following a contract signed recently between Omar Al Mesmar, General Manager, DIP and Mario Arjan, General Manager, Wellmark Communications, the Dubai Media City-based company will be responsible for the whole sales process including the installation, maintenance and lighting of the supplied advertising materials for all companies advertising within DIP.
Wellmark is one of the market leaders in the UAE’s outdoor advertising domain and the company is keen to provide clients in Dubai Investments Park with an integrated range of specialised services that will be offered with the highest level of creativity and professionalism. Moreover, Wellmark will ensure that all the advertisements within the premises of the Park are in adherence to the regulations set by DIP image and architectures.
Omar Al Mesmar said, “DIP which is a comprehensive self-contained zone is a unique concept in the Middle East. It is a city within a city and has segregated residential, industrial and commercial zones and moreover it is easily accessible from Sheikh Zayed Road and Emirates Road, in addition to being in proximity to the upcoming Jebel Ali Airport. All these factors not only make the Park an ideal location to do business from but also provide an excellent outdoor advertising setting.”
“With an increasing number of companies realizing the strategic importance of Dubai Investments Park as a location for outdoor advertising, we saw a need for the services of a professional organisation. Wellmark has a proven track record in handling outdoor advertising spaces in several strategic locations across Dubai” he added.
Mario Arjan of Wellmark Communications said, “We are extremely pleased to be appointed as the exclusive media representative for Dubai Investments Park’s outdoor advertising prospects. This will be a good opportunity for us to demonstrate our expertise in this field and help our clients maximise their brand visibility and mileage. Several thousand people visit Dubai Investments Park each day as it is UAE’s leading mixed use industrial, business, residential and recreational development, making it an ideally suited location for outdoor advertising.”
Dubai Investments Park, one of the most prominent business-oriented developments is the premier business park in the Arabian Gulf by offering investors a tailor-made business and residential environment. The AED 1.5 billion multi phased project is spread over a total area of 3,200 hectares and is equipped with world-class facilities and services for manufacturing, housing, academic, research and development, distribution and logistics purposes.
