Dubai Healthcare City, IIR Middle East and Philips check the health of women in the UAE during Women’s Healthcare 2008 Dubai, UAE – Visitors of Women’s Healthcare 2008 are being offered free of charge quick and simple health tests courtesy of Royal Philips Electronics (NYSE: PHG, AEX: PHI), IIR Middle East and Dubai Healthcare City (DHCC), a member of Tatweer, to help identify risk factors linked to some of the most serious health challenges in the Middle East. A specially-created Mobile Health Centre -located in Zabeel Hall at the Dubai International Convention and Exhibition Centre from 23-26 April- will offer health assessments, including cholesterol, glucose, blood pressure, lung capacity and Body Mass Index tests, to those attending the event. The tests, which will be conducted by renowned Life Pharmacy nutritionist and pharmacists located at Dubai Healthcare City, can help spot early warning signs of heart problems and diabetes, which are prevalent in the region. The tests being offered to visitors all are scientifically and medically supported but are so quick and easy to administer that the entire health check should take only around 15 minutes. The initiative reflects Philips’ focus on health management outside the hospital, empowering people to take better care of their health. It also highlights the company’s commitment to improving patient care at every stage including helping diagnose health problems early to prevent future disease. It especially underlines Philips’ long experience in the area of women’s health. Louis Hakim, Vice President Royal Philips Electronics and Chief Executive Officer of Philips Middle East, said: “We are delighted to be partnering with Dubai Healthcare City and IIR Middle East in this initiative. Philips has a long experience in Women’s Healthcare and is now extending its knowledge to prevention and home healthcare. Performing basic tests for early risk detection is a pragmatic but very useful part of that.” On the other hand, Dr. Muhadditha Al-Hashimi Chief Executive Officer of DHCC stressed on the importance of prevention in the region.: “Dubai Healthcare City’s main objective is to improve the level of healthcare services available in the UAE and beyond through increased awareness of preventative care. DHCC partners take prevention seriously as exhibited through this important partnership with Philips which highlights the importance of regular health checks for the early detection of disease.” In response to research undertaken by IIR Middle East which found a lack of awareness regarding life-threatening illness such as diabetes, osteoporosis and cardiovascular diseases among women in the UAE, Women’s Healthcare health offer free check-ups and an unrivalled seminar programme to inform, educate and support women in the UAE. The health Check booth is located in Dubai International Convention and Exhibition Center, Zabeel Hall - Booth ZE69 For further information from Philips Healthcare at the Women’s Healthcare 2008 please contact: Galia Rizk PR Manager Philips Electronics Middle East & Africa Tel: 971 4 309 51 55- Mobile: +971 50 625 82 03 Email: [email protected] About Royal Philips Electronics Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a global leader in healthcare, lighting and consumer lifestyle, delivering people-centric, innovative products, services and solutions through the brand promise of “sense and simplicity”. Headquartered in the Netherlands, Philips employs approximately 134,200 employees in more than 60 countries worldwide. With sales of EUR 27 billion in 2007, the company is a market leader in medical diagnostic imaging and patient monitoring systems, energy efficient lighting solutions, as well as lifestyle solutions for personal wellbeing. News from Philips is located at HYPERLINK "http://www.philips.com/newscenter" www.philips.com/newscenter . About Dubai Healthcare City (DHCC) Dubai Healthcare City (DHCC) was conceived with the objective of creating a regional center of excellence for medical services, medical education, and life science research and development in the Middle East. It is the world’s first healthcare free zone and was created using a phased approach. The first phase, which is 4.1 million square feet in size, features a medical cluster comprised of day clinics, diagnostic centers, rehabilitation centers, transplantation centers, hospitals, clinics and a sector for pharmaceutical and equipment suppliers. It is home to the Harvard Medical School Dubai Centre (HMSDC)- Institute for Postgraduate Education and Medical research, the University Teaching Hospital (UH) and the Dubai Harvard Foundation for Medical research (DHFMR).Some of the medical cluster's other renowned partners are Mayo Clinic, AstraZeneca, Harvard Medical International, Dr. Sulaiman Al Habib Medical Centre, the American Academy of Cosmetic Surgery, Consultant Phsicians (AUB), Fresenius Medical Care, Novo Nordisk, Novartis, BU Dental, Moorfields Eye Hospital, The City Hospital, Great Ormond Street Hospital for Children NHS Trust, Wyeth, Smith & Nephew, Sanofi Aventis, Swiss Academy of Scientific Acupuncture, Yateem Group, Dragger Medical, Alvi Armani, dr. Nicolas & ASP and the German Heart Center. The second phase will feature a dedicated wellness cluster comprised of wellness centers, nutrition centers, resorts and spas, and sports medicine facilities. About Women’s Healthcare Women’s Healthcare, the first healthcare event in the UAE dedicated to women, runs alongside The Bride Show Dubai and the Arabian Home Show at the Dubai International Convention and Exhibition Centre from 23-26 April 2008. The exhibition will feature representatives from every sector of women’s health, from surgery to check ups to specialist hospitals
