Dubai Duty Free Chooses NCR to Boost Sales Performance
NCR RealPOS™ Brings Innovation, Flexibility to
World’s 3rd Largest Airport Duty Free Retailer;
UAE’s Emirates Computers will Supply, Service POS Solution
Dubai, UAE – Dubai Duty Free, located at Dubai International Airport and the world’s third largest airport duty free shop by annual turnover, has selected a point-of-sale (POS) solution from NCR Corporation (NYSE: NCR) that is expected to bring increased innovation and flexibility to the award-winning retailer.
Emirates Computers, an NCR RealPartner in the region, is responsible for the implementation and ongoing support of the solution.
“We aim to deliver a fast, flexible, and reliable service to our customers,” said Colm McLoughlin, Managing Director of Dubai Duty Free. “After reviewing some of the largest manufacturers of POS solutions, we chose NCR and Emirates Computers for their advanced technical leadership, combined with their experience in finding successful retail solutions.”
The comprehensive POS solution from NCR includes 180 NCR RealPOS workstations paired with the NCR RealPOS DynaKey™ operator interface, as well as thermal receipt printers and bar-code scanners from NCR.
Alberto Camuri, NCR Vice President for Europe, Middle East, and Africa said: “Like NCR, Dubai Duty Free is an award-winning, market leader in its industry. And, like us, they are always investing in the innovation that brings real and lasting value to the performance of their operation. NCR will continue to enthusiastically support Dubai Duty Free as it continues to expand in both size and reputation.”
Emirates Computers is providing staging, integration, installation, training, and ongoing maintenance and support. Future plans call for the installation of an additional 200 complete NCR RealPOS units for Dubai Duty Free’s retail operation in Concourse 2 and Terminal 3, which is the next stage of development at Dubai International Airport.
“We are proud to partner with NCR to provide this best-in-class solution to Dubai Duty Free,” said Haytham Kamel, Vice President of Sales and General Manager for Emirates Computers, Dubai and Northern Emirates. “We believe this project will enable Dubai Duty Free to reduce transaction costs while ensuring the highest level of performance reliability, creating a new experience at the point-of-sale for passengers.”
