Dubai Chamber hosts Cause Marketing Workshop
Top US marketing expert trains participants of breast cancer awareness campaign in order to take the cause to the next level
As part of its social awareness initiative “Making it Our Business”, Dubai Chamber of Commerce & Industry in collaboration with Vital Voices Global Partnership and the US Middle East Partnership for Breast Cancer Awareness and Research, hosted a Cause Marketing Workshop at its premises last week for the Charter companies participating in the ongoing fight against breast cancer campaign. The day-long workshop was conducted by Emily Callahan, Managing Director of Marketing Communications at Susan G. Komen for the Cure based in the US.
An expert on the subject of Corporate Social Responsibility (CSR) activities Emily Callahan trained representatives from participating companies in ways to market and publicize CSR activities for individual companies and how to take those activities to the next level.
She focused on the creation and expansion of goals and plans for the participating companies’ cause-related marketing initiatives including four basic steps as well as ideas and plans that could be instantly implemented. Emily’s presentation highlighted the leveraging of some of the most successful marketing efforts in gaining media coverage and means of reaching out to the highest number of consumers.
With facilitators including Shireen Zaman and Dana Al-Ebrahim from Vital Voices Global Partnership, the workshop session had participants developing their respective company’s 360 degree integrated marketing plan that they could implement in raising awareness of the dreaded disease among their employees, their families and the society at large.
Susan G. Komen for the Cure organization was established in 1982 by Nancy
Brinker to honor the memory of her sister, Susan G. Komen, who died from
breast cancer at the age of 36. Today, it is an international organization with a network of more than 75,000 volunteers working through local Affiliates and events like the Komen Race for the Cure® to eradicate breast cancer as a life-threatening disease. A global leader in the fight against breast cancer, the organisation fulfills its mission through support of innovative breast cancer research grants and meritorious educational and community outreach programs around the world.
