Offering multiple benefits to customers and facilitating ease of communication, du, the integrated telecom operator in the UAE, today launched an enhanced Me and Mine International offer for new and existing Monthly Plan customers, providing them with 50 percent discount on two preferred international numbers at no extra charges.
Monthly plan customers can also benefit from 50 per cent discount on national calls within MyFamily plan members. MyFamily plan can easily be created by du Monthly Plan customers from their mobile phones.
Customers can now purchase a new Monthly Plan from du at 50 per cent discount. Further, on purchase of the Monthly plan line for AED 62, customers will get free credit of AED 124 under the Double Talk Time offer. This free credit will be given over a period of four months, starting from the second bill cycle at AED 31 per bill cycle.
Farid Faraidooni, EVP Commercial, du, said: “In-line with our commitment to offer greater value, we are introducing these great saving offers and a bundle of benefits for existing and new du customers. With these multiple saving schemes in place, now is also the ideal time for customers to switch to Monthly Plan and start getting instant benefits.”
The du Me and Mine International service is automatically activated for all du Monthly Plan customers but the preferred international calling numbers need to be configured by customers.
du Monthly Plan customers can easily configure or change Me and Mine International numbers, by
a) Calling self care on 135 (toll free)
b) Visiting Web-self care at www.du.ae
Monthly Plan subscribers can create MyFamily plan and get 50 percent discount on calls within family members by sending FAMILY as an SMS followed by the number (du and non-du) the subscriber wishes to add to 5555.
About du
du, the integrated telecom service provider in the UAE, was awarded the second license to operate fixed and mobile telecommunications services in February 2006. The company launched its ‘du’ brand in the same month and listed 20% of its shares on the Dubai Financial Market in April 2006. du launched mobile telecommunication services on 11 February 2007 across the UAE in addition to internet and pay TV services in some of the free zones of Dubai. Call Select, the first of du's nationwide Fixed line services for voice telephony, was launched in July 2007.
Among du’s many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments, first of its kind ‘WoW’ recharge card (which offers customers the choice between more credit and more time) and Self Care. du business offers include Closed Business User Group and preferred International Destinations.
du’s retail network, currently numbering 27 du shops located in strategic locations across all emirates, was launched on 25 February 2007, supporting the delivery of du services to customers.
du is 40 percent owned by the UAE Federal Government, 20 percent by Mubadala Development Company, 20 percent by Emirates Communications & Technology Company LLC and 20 percent by public shareholders. It is listed on the Dubai Financial Market (DFM) and trades under the name du.
Awards to date
• du declared ‘Best Brand’ at Telecoms World Awards Middle East 2007 for innovative branding and outstanding brand success.
• Second place in the New Brand Launch category at the GMR Effectiveness in Marketing Awards 2007.
• Silver Award for the best website in the ICT category at the UAE Web Awards 2007
• du WoW TV Commercial awarded amongst the best 50 TV commercials in mobile telecom category in the world for 2007.
• du corporate brand launch campaign awarded a Cristal MENA award in 2008
• du won two prestigious awards at UAE Web Awards 2008. du e-shop portal won the best strategic online portal award in the e-commerce category and du's du media club website won the bronze award in the media and press category.
