Proving once again its status as a top-class provider of business solutions, du was honoured at SME Advisor's Stars of Business Awards 2010 under the 'ICT Support and Services' category. The award, which was handed over to du's Chief Commercial Officer – Farid Faraidooni during a ceremony, demonstrates du's success in providing top-of-the-line ICT-related support and services aimed towards its valued SME business customers.
"We are proud and honoured to receive this prestigious award, which demonstrates our commitment to serving the needs of our business customers. Over a short span of just three years we have created a rich portfolio of business products across mobile , fixed and data services. Furthermore, we have moved away from the 'one size fits all' approach and have segmented the market in order to successfully optimise offerings according to each individual segment's needs," commented Farid Faraidooni, Chief Commercial Officer, du.
Highlighting key business issues for SMEs since its launch in 2005, SME Advisor is the only magazine of its kind which caters to this fast-growing and increasingly important segment. The SME Advisor 'Stars of Business' Awards 2010 aim to encourage regional businesses and best practice.
In spite of challenging market conditions, du has established itself aggressively within the business sector with year on year growth by acquiring more than 20,000 business customers (SME & large enterprise across the UAE), with more than 300,000 business mobile users in a highly penetrated market. Within a short span of three years, the company has managed to achieve a 37 per cent customer market share in mobile including business and consumer customers across the UAE.
