du has announced that UAE nationals comprise 22 percent of their workforce and this number is fast increasing. Underscoring this effort, the new telecom operator in the UAE recently participated in Abu Dhabi Fair 2008 (Tawdheef) as one of the main sponsors attracting over 1200 Emirati applicants seeking job opportunities.
Fahad Al Hassawi, Executive Vice President Human Resources, du, commented: “du’s participation at Abu Dhabi Career Fair 2008 (Tawdheef) comes as part of our continuous endeavour to support Emiratization and achieving the UAE’s strategic goals of providing training and employment opportunities to nationals.”
“Qualified human resources are the main pillar for du’s success. We are proud to have achieved an Emiratization level of 22% out of which 40% are at the senior management level. Being an innovative national company, we are committed to the development of the UAE community and will continue creating new job openings. This year we aim to hire 1000 new staff with first priority given to UAE nationals,” added Al Hassawi.
A specialized team at du will review all applications and update the applicants with possible internship and employment opportunities within the company.
Jamal Khalifa Lootah, Director of Emiratization and National Resources Development at du said: “du has created a specialized department to implement its Emiratization strategy. Here we provide the necessary tools to develop the skills of our Emirati employees and assist them to achieve the professional advancement they are seeking.”
Since its launch du has always participated in all special activities that aim to achieve the Emiratization strategy of the country by taking part in all Career Fairs across the UAE. This is in addition to open employment days such as the Masar program that are held regularly to openly communicate with high school and college graduates and update them on available employment opportunities. All this has added to the Emiratization progress at du.
About du
du, the new telecommunications company in the UAE, launched mobile telecommunication services on 11 February 2007 across the UAE in addition to internet and pay TV services in some of the free zones of Dubai. Call Select, the first of du's nationwide Fixed line services for voice telephony, was launched in July 2007.
Among du’s many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments, first of its kind ‘WoW’ recharge card (which offers customers the choice between more credit and more time) and Self Care. du business offers include Closed Business User Group and preferred International Destinations.
du’s retail network, currently numbering 16 du shops located in strategic locations across all emirates, was launched on 25 February 2007, supporting the delivery of du services to customers.
du is 40 percent owned by the UAE Federal Government, 20 percent by Mubadala Development Company, 20 percent by TECOM Investments and 20 percent by public shareholders. It is listed on the Dubai Financial Market (DFM) and trades under the name du.
du was recognised as the ‘Best Brand’ for its innovative branding and outstanding success at the Telecom World Awards Middle East 2007.
www.du.ae
