dsf office announces participation in world travel market 2007
DSF stand at exhibition to reveal attractions for DSF 2008
The Dubai Shopping Festival Office has announced its participation in the leading annual travel and tourism exhibition, the World Travel Market that will be held in London from November 12 to 15, 2007. The involvement is part of the efforts to highlight the upcoming DSF 2008 and promote the festival as one among the world’s leading shopping and family entertainment events to a wider global audience.
Dubai Shopping Festival 2008, being staged for the thirteenth time, will commence on January 24 and run till February 24. An exclusive DSF stand will also feature at the exhibition enabling visitors to find out the upcoming attractions of DSF 2008. The DSF delegation to London will comprise of Laila Suhail, Chief Strategy Officer of DSF; Khulood Al Thani, DSF Marketing Manager; and Haitham Al Bousaide, DSF Media Relations Coordinator.
Laila Suhail said, “Dubai Shopping Festival is one of the finest shopping and family entertainment festivals in the world today and World Travel Market 2007 provides us with the ideal platform to communicate the characteristics of DSF to key travel and tourism industry players.”
“Our involvement with one of the leading exhibitions that attracted over 45,000 participants last year signifies our desire to align ourselves with the best industry resources and work towards attracting a higher number of visitors to experience one of the finest events in the world today.”
World Travel Market is a business to business exhibition that was initiated to bring together the world’s various destinations on to one platform. Eighty-seven per cent of last year’s participants opined that WTM was a compulsory event in the global travel and tourism itinerary. World Travel Market provides a unique opportunity for the whole global travel trade industry to meet, network, negotiate, conduct business and stay abreast with the latest developments in the travel industry.
DSF 2008 will be organized with a theme aiming to highlight the abundant shopping opportunities available to visitors to Dubai during DSF 2008. Dubai Shopping Festival attracts millions of visitors every year and set the record for visitor spending in the last edition during 2006-2007 at AED 10.2 billion.
DSF also attracts the world’s finest entertainment events many of which make their Middle East debut in Dubai. Every edition of Dubai Shopping Festival focuses on three key elements that have come to characterise the event – shopping, winning, and family entertainment.
