Downy Stay Fresh hosts refreshing family day out!
Staying fresh throughout the summer months is easy with Downy
Downy – the world leader in fabric softeners – recently celebrated the upcoming summer season and its new Stay Fresh softener, by welcoming over 200 families to a Downy Stay Fresh family day out in Dubai’s Zabeel Park. With a focus on staying fresh, the event invited parents and their children to enjoy clowns, face painting, and other entertainments including coloring and slippery football.
As part of the fun day out, Downy offered all the attendees the opportunity to win a state-of-the-art LG washing machine, along with a year’s supply of Downy Stay Fresh. Musaed Saleh Mohammed Musaed from Yemen was selected as the winner from the 1000 entries, drawn by Khaled Bin Rabeh Al Chaabi, Department of Economic Development.
Abdullah Al Harbi, Downy’s Brand Manager – Arabian Peninsula commented; “During the summer months and hot weather, our clothes tend to get dirty more quickly from the heat and from the bad odors and strong smells that can stick and linger on our garments.
“In holding this event with a range of different, fun activities; we wanted to demonstrate- and for our consumers to experience first hand- that the summer needn’t mean smelly and sticky clothes, because with Downy Stay Fresh, long-lasting freshness throughout the day is easy,” he added.
Downy Stay Fresh, which is formulated with Downy’s unique ‘Odor Control’ technology – has been specially designed and developed to actively penetrate deep into fibers, forming a protective anti-odor shield deep in the fabric. Stay Fresh not only makes your clothes stay fresh, but even erases strong, unpleasant odors like smoke, perspiration and food – giving you and your family’s clothes even longer lasting freshness.
What’s more, Downy Stay Fresh is laced with rich aroma oils providing you with a pleasurable and indulgent wearing experience that will make you and your clothes feel fresh and confident throughout the day. The result is clothes that stay silky soft, odor free and fresh as never before - wash after wash.
