Continuing to ride the tide of success, Dollar Rent A Car, the region’s pre-eminent car rental corporation, has announced details of its Q2 2006 strategy which will witness exciting additions to its fleet, the opening of several new outlets in and around the UAE, and the unveiling of an impressive new headquarters’ building in Bur Dubai.
Reflecting the growing demand from Middle East residents for reliable – and cost-effective – vehicle rental, Dollar acquired over one thousand new cars in 2005 and its current vehicle stock now totals an impressive 1650.
In the next three months, Dollar will open new rental outlets at Abu Dhabi and Sharjah airports, in Fujairah and in Ras Al Khaimah, and will also see an increased emphasis on the company’s luxury line.
“The launch of an elite range, which will include Jaguar and BMW models, is in direct response to what we perceive to be a growing demand to fill this niche,” commented Sumit Chopra, general manager, Dollar Rent A Car.
“This is a very exciting time for Dollar and, through the execution of a strategic game-plan, we hope to become the region’s market leader within the very near future.”
Accentuating the company’s commitment to customer service, Dollar will also be inaugurating a call centre this year which will provide around-the-clock assistance across the UAE.
“Dollar is committed to providing the highest standards of service and staff at our call centre will aim to offer immediate and comprehensive solutions to all of our valued customers,” concluded Chopra.
Fully-operational Dollar Rent A Car outlets can be found throughout Dubai on the Sheikh Zayed Road, Bur Dubai, Deira, Karama, Hamriyah Free Zone, the Green Community and at Dubai International Airport, Terminals 1 and 2. In addition to expansion within the UAE, Dollar also intends to appoint new franchisees in Qatar, Kuwait, Oman, Saudi Arabia, Lebanon and Jordan to meet their growth targets over the coming months.
About the Dollar Thrifty Automotive Group
Dollar Thrifty Automotive Group, Inc. is a Fortune 1000 Company headquartered in Tulsa, Oklahoma. Driven by the mission “Value Every Time”, the Company's brands, Dollar Rent A Car and Thrifty Car Rental, serve value- conscious travellers in approximately 70 countries. Dollar and Thrifty have approximately 800 corporate and franchised locations in the United States and Canada, and they have operations at most major airports. The Company's more than 8,000 employees are located mainly in North America, but global service capabilities exist through an ever expanding franchise network. For additional information, visit www.dtag.com
Some of the statements contained in this press release may constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Although Dollar Thrifty Automotive Group, Inc. believes such forward-looking statements are based upon reasonable assumptions, such statements are not guarantees of future performance and certain factors could cause results to differ materially from current expectations. These factors include: price and product competition; economic and competitive conditions in markets and countries where the companies' customers reside and where the companies and their franchisees operate; natural hazards or catastrophes; incidents of terrorism; airline travel patterns; changes in capital availability or cost; costs and other terms related to the acquisition and disposition of automobiles; systems or communications failures; costs of conducting business and changes in structure or operations; and certain regulatory and environmental matters and litigation risks. Should one or more of these risks or uncertainties, among others, materialize, actual results could vary from those estimated, anticipated or projected. Dollar Thrifty Automotive Group, Inc. undertakes no obligation to update or revise forward-looking statements to reflect changed assumptions, the occurrence of unanticipated events or changes to future operating results over time.
