The Dubai Events and Promotions Establishment, organizers of Dubai Summer Surprises (DSS) – the region’s most awaited summer event, is gearing up to participate in the 2010 edition of Arabian Travel Market to unveil the marketing campaign and highlights of the 13th edition of DSS.
DEPE has had a consistent presence in ATM and has used the exhibition to promote DSS to a wider audience. One of the highlights of DEPE’s participation this year will be a press conference to announce visitor and consumer spending figures of DSS 2009 and the launch of a new campaign to promote the DSS Spa Packages, an integral lifestyle element of the event. The conference will be held at 1:30pm on May 4 at the Ras Al Khaimah hall in the Dubai International Convention and Exhibition Centre. The press conference will also announce details of an extensive DSS road show that will tour the GCC soon.
According to DEPE, the DSS Spa Packages is being aggressively promoted this year in view of the growing number of spa and wellness institutions in Dubai featuring international spa brands from around the world.
Visitors to ATM can also pass by the DEPE stand (UAE2300) located in hall 3 of the Dubai International Convention and Exhibition Centre.
