Davidoff Cigarettes pays tribute to femininity with a new design, elegant and refined, produced in collaboration with fashion designer Luisa Beccaria.
Pink and lilac are the colours that have restyled the famous long and narrow pack. Ruches, pleated tulle and embroidery now grace the pack, which has thus been transformed into a style accessory in its own right.
Davidoff Slims Cigarettes, the ultimate in smoking luxury, were created for a demanding and selective female public that love quality and style in all its manifestations. It was for women like this, who wish to stand out from the crowd in every way that the Slims Limited Edition styled by Luisa Beccaria was designed.
Luisa Beccaria’s maison stands for “Made in Italy” excellence, the magic and elegance of sartorial fashion, the glamour of Hollywood stars. “We’re really excited about this collaboration with Luisa Beccaria. With these packs she’s captured and enhanced the sophisticated style of Davidoff Slims,” said Muhannad Jabi the General Manager of Imperial Tobacco M.E. - the owners of Davidoff Cigarettes.
While Luisa Beccaria said she was “honoured that Davidoff Cigarettes came to me for this collaboration. It was great fun rethinking design patterns for these packs instead of for fabric”.
The Davidoff Slims Cigarettes styled by Luisa Beccaria are available as an international limited edition in 3 pack designs. Each colour represents the differing strengths: pink for Lights and lilac for the One.
The Davidoff Slims Cigarettes Limited Edition styled by Luisa Beccaria will be available to view and purchase in Kuwait in January 2010.
