Damas, leading retailer of stylish jewellery and watches in the Middle East, has launched Fancy Hours - an exclusive new watch by Sarcar produced in limited edition. Following the footsteps of its Managing Director, Maya Koenig, the brand believes in producing the most beautiful timepieces one wishes to possess. The pave dial of the watch is surrounded by the sparkle of high quality diamonds and the warm glow of 18-carat red gold, making this amazing male watch a true connoisseur’s delight. The watch combines a unique style with sophisticated technical features which shows the brand’s quest for excellence. Every Sarcar watch has a refreshed appearance and is handmade in the brand’s workshops thus all movements feature the remarkable and unique Sarcar finish. The brand produces a few thousand timepieces annually to ensure exclusivity of the brand thus making for excellent companions of a man on the most important business meetings or other important events of one’s life. Dhanji Dedhia, Marketing Director, Damas Jewellery commented: “With Fancy Hours Sarcar has launched a watch which truly has contemporary elegance. Produced by some of the finest craftsmen with exceptional expertise, the watch highlights durability and a highly refined luxury. The curves of the watch perfectly fit on the wrist of the wearer ensuring optimal comfort while adding a touch of class. We are sure Fancy Hours will attract all the male watch aficionados in the region due to its unique architecture.” Guided by a keen sense of aesthetics, Carlo Sarzano, founder of Sarcar watches, started to conceive jewellery watches which, although naturally functional, were above all distinguished by their beauty and their exclusivity. Sarcar watches thus became known for ‘reflecting inner beauty’. The watch brand carries out strict quality controls at every stage of production and thus is known to offer something really different which also happens to be one of its sales arguments. The latest Sarcar watches are available at Damas Les Exclusives Boutiques in Emirates Towers; Burj Al Arab; Dubai Mall and Mall of the Emirates.
