Damas, the leading international jewellery and watch retailer in the Middle East, launched the latest collection of Cobra watches at an elegant ceremony recently. Blending casual style with a fresh edge, these striking models will make their appearance in the region under the umbrella of Damas.
Speaking on the occasion Pegah Goldooz, Director International Brands, commented: "These one-off Cobra watch models are very different from what we already have at Damas stores. Their creation is the outcome of extensive research by its manufacturer. Destined for the select few, their captivating designs, kaleidoscopic colours and shapes are sure to attract watch enthusiasts in the region."
Pegah added that the retailer has a dedicated following among clients who favour elegance. The Damas canvas is synonymous with refinement and the addition of new Cobra watches will surely add on to the already successful portfolio of Damas' exclusive watch division. She said: "Damas plans to go ahead with its growth plans of bringing select watch and jewellery brands to the region through strategic partnerships with internationally renowned franchises."
Jean-Pierre Vuillemin, Company Director Cobra, said: "We are extremely pleased to launch the latest collection of Cobra watches in the Middle East. It is indeed a great opportunity to be working with a leading name like Damas that has served the luxury market of the region for a long time. As you can see the brand name is a very challenging one, but it wasn't picked up randomly. It was chosen to symbolize sovereignty over all other watch brands due to their dynamic design and eye catching appeal. However, comfort is at the heart of all Cobra watches and we are sure these emphatically masculine and feminine timepieces will have a commanding presence at Damas stores."
The brand has launched the following watches in the region which highlight its never-ending quest for perfection proving that fine craftsmanship goes hand in hand with purity of design.