Damas launches its highly romantic ‘Princess of Hearts’ collection!

Published April 14th, 2010 - 08:49 GMT
Al Bawaba
Al Bawaba

Paying grand tribute to romance, Damas the internationally acclaimed jeweler based in the Middle East launches its new limited edition ‘Princess of Hearts’ diamond collection. Designed specially using princess cut diamonds, this array of pendant chains, earrings and three rings inspire a man to silently express his innermost feelings to his lover by declaring “You are the Princess of my heart!”

Strikingly eye-catching and attractive is the Princess of Hearts pendant chain which dangles a pendant featuring a cluster of four princess cut diamonds, closely aligned to form a square and linked by a charming heart motif, that’s simply perfect for day time allure or evening grandeur. It is flawlessly matched by a pair of drop earrings replicating its design motif, while completing this sparkling ensemble is an elegant ring which also features the four-stone design motif that can serve as a constant reminder of how much adored and cherished is its wearer in the eyes of her beloved!

The other two new ring options include a five-stone ring and a three-stone ring featuring a pristine row of select princess cut diamonds and two cute heart motifs flanking the letter ‘D’ for Damas, the symbol of true confidence in quality and trust. The Princess of Hearts collection is available in two versions of 18k yellow or white gold and studded with dazzling princess cut diamonds. Its signature element is a delectable heart motif which appears on each of its pieces, which are priced as: pendant chain: AED1490, earrings: AED 2590, five-stone ring: AED 1790, three-stones ring: AED 1890 and one cluster stone ring: AED 1290.

Tamjid Abdullah, Deputy Managing Director, Damas Jewellery commented: “Creative excellence has always been a hallmark of Damas and the launch of the new Princess of Hearts collection splendidly epitomizes its ability to voice one’s emotions in the most beautiful manner. The princess cut is the second most popular cut shape for diamonds, next to round brilliants and aligning four princess-cut diamonds together presents a unique vibrance that instantly conveys the buyer’s admiration for the one he loves.”

Ajay Pandey – GM Category & Marketing Head of Damas said: “Superbly crafted with an eye for detail, the Princess of Hearts collection is studded with select diamonds of the finest quality to present stylish new jewels for the discerning woman of today. As one of the leading names in diamond jewellery, Damas collections offer real confidence for the buyer. So I am positive that this new collection will receive a very enthusiastic response among shoppers.”

Express your love in one of the truly romantic ways this season by selecting from Damas’ new limited edition Princess of Hearts collection now available at select Damas outlets across the UAE until stocks last.

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