New models present impeccable features of a high order
Damas, the undisputed retailer of stylish watches and jewellery in the Middle East, showcases trendy diamond watches reflecting perfection, exclusivity and technical superiority. Adorned with flawless diamonds they create a sparkling aura of eternity, yet remain true to their brand ethos at the Damas Les Exclusives Boutiques.
These diamond watches are a major draw for fashionistas in the region. Falling under the category of jewellery watches they are distinguished by superlative modernity, design, beauty, exclusivity and mechanical performance which give these exceptional pieces their distinctive boldness. Some of the diamond watch brands exhibited at Damas includes Jaquet Droz, Montega, Quinting, Parmigiani, Varotti and Sarcar.
They are not only considered prestigious but pronounce the personal success of a person. These timepieces command respect and admiration for their perfect craftsmanship. These high-end diamond watches offer state-of-the-art functionality and reflect the cutting edge craftsmanship of enthusiastic master horologists who love new challenges. They carry out strict quality controls at every stage of production and thus are known to offer something really different and being recognised as worthy exponents of the noblest Swiss watchmaking traditions.
Mohammed Tawheed Abdullah, Managing Director of Damas, said: “Creating diamond watches is an unparalleled skill, handed down from generation to generation. Most of these watches are produced in the workshops of Geneva and consist of brilliant-cut diamonds from 0.5 to 1 carat. The setting of these noblest of all stones is designed to let the light shine unobstructed through each of its facets. Thus this magnificent gem sparkles at each turn of the wrist.
“What’s special about these exceptional watches is that they increase in value with age. Delicately set by hand, these jewelled timepieces testify to an exquisite knowledge of Swiss watchmaking that dates back well over a century. These signature instruments are an epitome of class and style. They speak of their creators’ mastery over their art and unmatchable dexterity.”
He added as the Middle East market is experiencing a surge in the high-end diamond watch segment, more and more people are now willing to spend on these unique timepieces. Those who buy them understand that they are investing in an ageless classic which has a personality of its own. The fashion conscious in the region who wish to make a chic statement, acquire these limited editions which offer them joy for a lifetime.
A diamond watch lasts forever, a true luxury in which the owner never has to consider purchasing another watch ever again, but of course, if they have the exorbitant amount of money it takes to purchase one watch then they will most likely buy another one eventually. Subtle in their style, superior in precision, these luxurious watches are an enviable acquisition. Watchmakers nowadays integrate aspects of jewellery into watches making them outstanding decorative accessories while retaining their sturdiness through technological advancement combining aesthetically pleasing and pioneering designs.
What makes these brands truly unusual is that the manufacturers of these timepieces have preserved their expertise. On the strength of their unprecedented technical superiority and attention to detail, these timepieces have become one of the most sought after items in the luxury market segment. They transcend the realms of traditional watchmaking and are extremely lavish in their style statement.
Though adorned with diamonds their beauty lies in the impeccable technique and subtly daring designs. They continue to inspire the fashion savvy in the region and across the globe with their contemporary styles and irresistible looks making them one of the most prestigious ambassadors in the watchmaking arena.
These unique timepieces are available at Damas Les Exclusive Boutiques in Saks Fifth Avenue, Burjuman; Emirates Towers; Burj Al Arab; and Mall of the Emirates clad in gold, silver and exquisite diamonds which gives them superior brilliance and sparkle.
About Damas:
The journey of Damas began in 1907, and today it has grown from a UAE based company into a global fashion and jewellery network spanning UK, Italy, Libya, Turkey, Egypt, Sudan, Jordan, Maldives, India, Lebanon, and throughout the GCC countries with about 400 sales points worldwide. Damas houses internationally acclaimed jewellery and watch brands such as Tiffany & Co., Mikimoto, Daniel K, Gucci, Faberge, Carrera y Carrera, Paspaley, Pasquale Bruni, Roberto Coin, Fope, Chronoswiss, Parmigiani, Perrelet, Quinting, Montega, Frederique Constant, among many others. The innovative in-house collections include the majestic Bridal jewellery, exclusive jewellery brands such as Damas Cut, Boudoor, Hayati, Riwaya, Jawaher, Farasha, Fairouz, Harmony, Farfasha, Al Manthura; watch brands Varotti and Aquamarin; and a wide range of other classic and contemporary jewellery and watch collections. Quality consciousness, inspirational leadership and international reputation have led Damas to win prestigious awards including the exclusive De Beers Award 2000, 2004 and 2007 for jewellery design.
