Damas, the leading international jewellery retailer in the Middle East unfurls romantic propositions in its exclusive Heart to Heart diamond collection with two emotive rings designed to convey the heartfelt emotions of its buyer. Each ring showcases three bewitching clusters of diamonds set to resemble flower bouquets on yellow or white gold settings with two heart motifs prominently flanking the letter ‘D’. Each of these rings has diamonds with a total weight of 0.50cts and is priced at AED1,690.
Damas amps up the diamond ‘wattage’ in a unique setting where select diamonds of the finest quality, are closely positioned to further increase their brilliance and undoubted glamour. This enhances their visual appeal to stunning effect, and their total weight of 0.50cts resembles the magnificence of a 1.50ct diamond, setting apart these two winsome rings, as femininity’s most coveted jewels of the season.
Tamjid Abdullah, Deputy Managing Director Damas Jewellery said, “While traditionally, a diamond combines the 4 C’s of Carat, Clarity, Colour and Cut, Damas diamonds also include another important ‘C’ that of Confidence. The Damas Heart to Heart collection features diamonds set in a unique fashion to amplify their individual bril-liance to greater magnitude and effect. In these new rings, each of the diamond clusters recalls the beauty of a flower bouquet. And I am positive that discerning customers will truly appreciate these new designs.”
Ajay Pandey – GM Category & Marketing Head commented, “The Heart to Heart collection epitomises Damas’ innovative abilities to stunning effect, showcasing its superb craftsmanship and its eye for detail. Its central motif is a cluster of diamonds set together to produce the brilliance of a ‘solitaire’ diamond. Its jewels are defined by a highly contemporary style designed to blend with the demands of the present day lifestyle, and we are happy to say this collection has met with very enthusiastic response right from the time of its launch.”
A well cut diamond will internally reflect and refract light from one facet to another and is an important attribute of a diamond. The precision with which a diamond is cut determines the brilliance and fire of a diamond. The value of a diamond descends based on how good the proportions are, in the following order: Excellent X Excellent, Very Good X Very Good, Good X Good and Fair.
Damas always strives at maintaining high standards, giving assurance of confidence through high quality prod-ucts. Every individual diamond is screened by professionally qualified experts and only finest cut diamonds which show negligible fluorescence get selected and set in its jewellery collections.
Backed by the world’s leading technology, the signature style of this trend-setting collection from Damas features a ‘D’ flanked by two winsome heart motifs on either side. The name ‘Damas’ is also engraved on the inner circumference of the rings, asserting the authentic source of the piece and the immense confidence of the buyer.
As the region’s leading jeweller, Damas collections are designed to offer discerning jewellery lovers the finest and the most enthralling collections as extraordinary options for day and evening allure. And the latest creations in its Heart to Heart collection are grand tributes to the finest emotions of its buyer. Indeed, each of these diamond bouquets is designed to retain the freshness and beauty of flower bouquets that will never wilt and that the wearer can gaze on forever…
The trend-setting and exquisitely feminine collection dedicated to romance, presents one more unique opportunity to win your love over! Express yourself in the most romantic manner with Damas’ Heart to Heart collection’s new rings, now available in the UAE at most Damas outlets until stocks last.
