damac properties recognized for innovative dsf promotion
Lucky winners to get a private Island and a Jet plane
A Luxury car: Bentley or BMW was up for grabs with every apartment during the promotion
In line with providing the most extravagant and unique promotions during the Dubai Shopping Festival (DSF), DAMAC Properties – the luxury lifestyle provider and the region’s leading private sector master developer – had unveiled the largest and the most exclusive promotion worth JOD 17 million (USD 24 million) during DSF 2008. DSF authorities recognised DAMAC Properties, for its innovative DSF 2008 promotion at Raffles Hotel last night. Ibrahim Saleh, Chief Operating Officer, of DSF Organising Committee gave the crystal trophy to DAMAC Properties, which was received by Peter Riddoch, the company’s CEO.
The promotion comprised of a mega raffle prize with a private Island worth AED 1 million and a grand raffle prize with a brand new ECLIPSE 500 Private Jet worth JOD 1 million (USD 1.5 million). Every property bought during DSF entitled the customer a chance to win either the private Island or a Jet plane. The property developer also announced a Bentley or BMW with every apartment brought during DSF 2008.
On the company’s innovative promotion, Hussain Sajwani, Chairman of DAMAC Properties, said: “With mega entertainment events and exciting offers, DSF 2008 was celebrating its 13th edition and we were privileged to be a prominent ‘’support sponsor” for an event which has grown bigger and exciting each year. Last year it was just a Jet plane, this year we have added a private Island at the beautiful and serene Caribbean Sea. The Pelican Caye Island is the one of the few private islands on the Turneffe Atoll and is perfect for a personal estate.”
Speaking on the occasion, Peter Riddoch, CEO, DAMAC Properties, said, “We are delighted to have received this award from DSF recognising our innovative marketing campaign. This reinforces our position as not only one of the best real-estate master developer but also as one of the leading innovative marketing companies in the real-estate market place. This will encourage us to up the bar for DSF 2009 - which would be even bigger.”
Over 110 nationalities have bought properties from DAMAC PropertiesS and effective support services are provided by the property developer. The company’s comprehensive customer care program provides solutions through its vast regional network with offices in the UK (London, Manchester), Ireland, UAE, Iran, Russia, Italy, Jordan, Saudi Arabia, Lebanon, Egypt and Qatar.
DAMAC Properties won two prestigious awards at the recent CNBC Arabian Property Awards 2007 - for the top property developer received the ‘Best High Rise Development’ award for ‘La Residence at the Lotus’ and the ‘Best Website’ award for the company’s revamped website – www.damacproperties.com.
DAMAC’s La Residence at the Lotus in Business Bay Dubai has won the Best International High Rise Development Award that was held at Las Vegas recently.
