Approximately one year after the market launch of the BMW 7 Series model update, this exclusive model series is continuing its highly successful career in an even more competitive luxury performance saloon segment. In the first half of 2006, 26 per cent more 7 Series were delivered to customers than in the same period last year, making the current model the most successful 7 Series in the history of BMW. After 4 and half years in the market, customer deliveries of BMW’s luxury performance saloon amount to almost 235,000 units.
To enhance the unique appeal of the 7 Series to an even higher level, BMW is offering four Edition models as of autumn 2006, featuring exclusive combinations of paintwork and upholstery, new 19-inch light-alloy wheels and particularly luxurious interior features.
“What makes the unique success story of the 7 Series even more positive and exhilarating for the BMW Group is that the 7 Series has set significant new trends since its launch. This alone underlines the pioneering achievement of the BMW 7 Series, with the strategic product decisions taken by BMW at the time having proved to be highly successful,” said Guenther Seemann, Managing Director, BMW Group Middle East.
“These four Edition models, namely, Special Edition Exclusive Carbon Black/Gold Brown, Special Edition Exclusive Stratus Grey/Ecru, Special Edition Exclusive Carbon Black/Ecru and Special Edition Exclusive Stratus Grey/Gold Brown, will add to the absolute success of the BMW 7 Series in the region being our flagship model. We believe they will continue to contribute to the continuous growth of BMW Group in the region,” added Seemann.
Available as of Autumn 2006 on all 7 Series, the four Edition models’ exterior can be distinguished at first sight by the two exclusive Carbon Black Metallic and Stratus Grey Metallic Edition paintwork options, offering unique brilliance of colour and creating different shining effects, depending on the angle of observation and light falling on to the car. In all cases, the special paintwork gives the 7 Series a classic and elegant appearance.
In addition to this unique paintwork, the Edition models come with new 19-inch light-alloy wheels in star-spoke 231 design. Also available separately, these wheels measuring 9J x 19 at the front and 10J x 19 at the rear come on different-sized tyres front and rear with the dimensions 245/45 R 19 and, respectively 275/40 R19.
Inside, the Edition models boast an enhanced range of leather upholstery in Merino leather available in both Gold Brown and Ecru. Merino leather is largely natural, thick cowhide, a particularly mild and soothing tanning process serving to highlight the natural character of the leather and retain its open pores. This keeps the surface of the leather soft and supple at all times.
Merino leather is not subjected to any kind of additional surface treatment, such as the application of colour layers or any kind of artificial graining. But precisely this makes it essential to use the highest quality of raw material, only skins with a perfect, untouched surface being good enough for production purposes. Merino leather upholstery gives the complete interior of the car a very natural and particularly exclusive ambience.
The exclusive character of the Edition models is clearly underlined within the car by a wide range of additional details. As an example, these special models come with a leather sports steering wheel matched to the colour of the upholstery and complete with a twin-tone steering wheel rim. The foot mats in velour come with leather piping in the colour of the upholstery chosen. And interior trim in Piano Paint black and Ash Grain dark is specifically matched to the colour world of the interior.
A further highlight of the four Special Edition Exclusive models is the roof lining in Anthracite forming a harmonious contrast to the car’s upholstery. On the two top-of-the-range 12-cylinder 760i and 760Li models, the roof lining is even made of top quality Alcantara.
