Consumers in the UAE and Qatar will find the Italian “Autentica Trattoria” potato chips and Bruschetti 'simply irresistible

Published August 2nd, 2009 - 09:09 GMT
Al Bawaba
Al Bawaba

Federal Foods announces partnership with San Carlos to bring the premium brand Autentica Trattorio in the region
Federal Foods - a leading food products marketing and distribution company in the GCC has recently signed an exclusive distribution agreement with San Carlo, the Italian owner of the premium brand of potato chips and toasted bread “Autentica Trattoria”. 
Hisham Dimashki, Senior Business Manager at Federal Foods says that “With the rapidly increasing demand for crispier, tastier, healthier potato chips and toasted bread, consumers across UAE , Qatar and Oman can now crunch into a new snack option “Autentica Trattoria” and will find it 'simply irresistible'.
“Authentic Trattoria” Potato Chips currently come in 150g pack size and 5 zesty flavors including Olive Oil, Sage & Rosemary, Garlic & Red Pepper, Tomato & Basil, and Oregano, while “Autentica Trattoria” - Bruschetti come in two sizes (50g & 150g) with 3 flavors Black Olives, Tomato & Basil, Red Pepper & Oregano.
Mr. Giacomo Cinelli, San Carlos Europe S.P.A’s Export Manager, said, “We are extremely pleased to announce our partnership with Federal Foods. As “Autentica Trattoria” continues to expand its presence worldwide, one of our key long-term global strategies is to establish the right partnerships. The combination of Federal Foods' expertise in the retail marketing, coupled with its strong distribution capabilities, will enable Autentica Trattoria Potato Chips & Bruschetti to expand faster in the Middle East. We anticipate strong sales from the UAE & Qatar by year-end."
During the announcement, Mr. Umesh Agrawal, Executive Director, Federal Foods, said, “We are proud to announce our partnership with San Carlo which is the largest producer of potato chips and bakery snacks in Italy with widespread manufacturing facilities across Europe. Acquiring the distribution rights of San Carlo premium brand “Autentica Trattoria” marks yet another milestone for Federal Foods towards our objective of marketing and distributing a premium and comprehensive food portfolio.”
He further added, “We have always been at the forefront in bringing our customers the best quality brands that advocate the values that we as Federal Foods believe in - Passion for excellence in all we do."