Did you know that for fabulous thick, shiny hair you first need a healthy scalp? Just like the skin everywhere else on your body, the scalp needs to be nourished with vitamins and nutrients for optimum health and radiance. Healthy scalp = Great hair!
Revealed through a survey conducted by TNS Consultants on behalf of hair care experts, Sunsilk - one of Unilever’s premium hair care brands - it has emerged that while women of the region are very different culturally, their hair concerns and needs are very much in line with that of their counterparts in other countries. One of their main concerns is hairfall, with local and expat women across the region wanting more volume to their tresses and will go to extraordinary lengths to achieve it.
Someone who has dedicated their life to solving these issues for women is Dr. Francesca Fusco, a New York based dermatologist and physician who examines single strands of hair to diagnose issues. Her advice is particularly relevant to this region where surveyed local and expat Arab women, reported facing some hair difficulties due to covering their hair.
One survey respondent said, “While the covering protects my hair from the harmful rays of the sun and keeps dust and sand away, it can also cause my scalp to itch and sweat, leading to my hair looking dull.”
“As a dermatologist and physician, I have a rigorous methodology to treating scalp problems. When a client complains of hairfall, I find out what her hair habits are – what’s the context?” says Dr. Francesca Fusco, one of the seven global hair experts chosen by Sunsilk to co-develop new products for specific hair types.
At Dr. Fusco’s Manhattan practice, to which clients travel hundreds of miles for a consultation, Francesca is renowned for her perfectionism: “I examine hairs one at a time, strand-by-strand to ensure accurate diagnosis.”
Dr. Fusco transforms the lives of the women she treats at her office. By co-creating with Sunsilk, her expertise and insight reaches the millions of girls and women around the world who suffer from hair fall.
“My expertise and my passion equal each other in their intensity. I passionately want to help girls who suffer from hairfall – I have the knowledge, but until now I haven’t had access to millions of women across the world who struggle daily with hair loss. Co-creating with Sunsilk opens up opportunities for women everywhere to have strong, healthy hair”
“Sunsilk and I have been working closely together to create an effective, yet non-clinical product to cleanse and nurture the scalp, nourishing and strengthening each fibre. Healthy hair needs a healthy scalp; most girls don’t realize how delicate scalp is – it’s really an extension of the skin on your face. Starting at the roots will mean hair with boosted strength and density that oozes health and radiance”.
Sunsilk’s high-performance Hair Fall Solution range co-created with Francesca delivers essential nutrients to cleanse the scalp, for hair with boosted strength and density that adds radiance.
