Cinnabon Jordan, a part of Jana Restaurant Management (a member of Tantash Group) has launched a three month campaign in cooperation with Layalina Magazine, Jordan’s premier social monthly publication, titled ”Wall of Fame” Campaign “Best Cinnabon Shot with Layalina.”
The “Wall of Fame” campaign derives from Cinnabon’s 2005 customer relations projects that try to achieve a variety of innovative competitions and prizes for its customers. Concurrently as the relationship is built between Cinnabon and their customers, the customer can enjoy the delicious smell and taste of Cinnabon’s products.
The duration of the “Wall of Fame” campaign will be three consecutive months at the Cinnabon branches at Mecca Mall and Zara Center. Layalina’s professional photographers will take photographs daily of Cinnabon’s customers purchasing and eating Cinnabon products. Those photographs will then be placed on Cinnabon’s Wall of Fame at each branch and selected images will be published in Layalina’s next issue in their special “Wall of Fame” segment. Also at the end of each month, Cinnabon will select the best three photographs from each branch and each winner will receive a family Cinnabon pack. After three months, the eighteen best images will be accumulated and one winner will be selected as the “Best Cinnabon Shot with Laylina” to receive a 50% lifetime discount from Cinnabon and a free 2 year subscription in Layalina Magazine.
Mr. Mahfouz Said, Acting General Manager of Cinnabon Jordan stated, “This campaign’s initiative is to develop and capture the interactions and memories created between our services and our customers. Our relationship with our customers is one of fun and interactivity so that our customers may have a heart felt relationship with Cinnabon.”
Cinnabon is also creating a relationship, the first of its kind in Jordan, with Jordan’s favorite magazine, Layalina Magazine. Through this alliance Cinnabon and Layalina Magazine can both utilize one another’s strengths and assets to achieve their corporate visions as well as establish strong business to business
relations and set the example for those interested in building a community within the private sector.
