Cellucom, the leading distributor of mobile communication devices in the Middle East, has further strengthened its presence in Saudi Arabia with the launch of "Cellucom Mall", a two-storied facility completely dedicated to mobile phones, in Jeddah yesterday (Wednesday, 7 September, 2005).
The mall was inaugurated by Ahmad El Sabban, the Saudi Rally Champion, in the presence of Waled Bahamdan, Vice-President of Sara Group. The first-of-its kind mall will host a sprawling Cellucom Showroom, besides 50 mobile retailers. Mobile phones & accessories from leading international brands will be available in the mall along with other mobility products such as PDAs, Laptops and Flash Memory Cards etc. Located in Tahaliya Street one of the most elite streets in Jeddah, the mall will also house Cellucom KSA's head office.
"The launch of Cellucom Mall marks a significant landmark in our operations in the Middle East," said Arun Nagar, Managing Director, Cellucom. "The new Cellucom showroom will feature an extensive range of latest mobile phones from all leading brands, including Nokia, Sony Ericsson, Samsung and i-mate."
"The mall is part of Cellucom's strategy to aggressively expand its operations in Saudi Arabia, which is by far the largest country in the Gulf. There has been a remarkable increase in mobile penetration in Saudi Arabia, and recent studies have shown that the country's mobile market is set for a major boom over the coming years. With its wide range of mobile phones and extensive country-wide presence, not to mention its focus on service excellence, Cellucom is uniquely positioned to derive the full benefits of the mobile revolution taking place in Saudi Arabia," Nagar added.
Saeed A. AlGarni, Managing Director, Al Kaif Construction Company, the developers of Cellucom Mall, said, "We decided that 'Cellucom Mall' was the most apt name to be given to this dedicated mobile phone mall, considering that Cellucom is by far the most accomplished mobile distributor in the Middle East, as well as the fact that its showroom is the highlight of the mall. Moreover, Cellucom's retail vision, exhaustive product range and customer-focused services are in keeping with the vision we have outlined for this unique mall. We are pleased to partner with Cellucom, which besides being the leading mobile retailer, is one of the fastest growing brands in the region."
Cellucom offers customers a host of value-added services, including Lifetime Warranty, 30-Minute Repair or Replace Service, Regional Warranty, Trade-in Facility, Value-added Software.
"Cellucom believes in bringing the benefits of technology to its customers, and will continue to focus on introducing the latest mobile phones and accessories to the market. In keeping with the customer-first approach that has marked its operations since inception, Cellucom is committed to provide value-addition to its customers through quality and innovative service," Nagar concluded.
Cellucom is a global enterprise engaged in the distribution of cellular communication devices and accessories from its base at Dubai Airport Free Zone. Its strategic location in the free zone has given a tremendous push to its exports into the emerging markets of Asia, Europe, Americas and Africa. In addition to its wide dealer network in the Middle-East, Cellucom has its own retail stores in the UAE, Bahrain, Kuwait, Oman, Qatar and Saudi Arabia. The company also has a base in East Africa.
Through its 'think global, act local' policy the company has fostered regional associations and adopted a global management style. Sourcing directly from the manufacturers of most of the major brands of mobile phones, Cellucom also works closely with many cellular networks providing special packaging with the operator's design and branding conventions.
