AXA Insurance BSC and Norwich Union – Middle East’s recent merger created the largest, international insurance company in the Middle East. Catch Interactive undertook to design and develop a flexible, easy to manage website for AXA that could handle the many aspects of working in different countries, with dozens of different policies on offer.
The new site allows offices in four countries across the Middle East to independently manage website content pertaining to different insurance offerings, without depending on a third party to perform updates. Customers can check on various products coverage, obtain some rates, and download the proper forms online. This quick, convenient site streamlines procedures for AXA Insurance and offers a high level of customer service tailored to his or her country and insurance needs.
When a user logs onto the website at www.axa-gulf.com, IP resolution automatically retrieves information regarding location, seamlessly directing the user to the correct country site. This is a critical aspect of the site’s back end, as AXA offers policies tailored specifically to each country it serves: it ensures that accurate information reaches AXA’s clients in a timely fashion.
“The new website designed by Catch allows AXA to always offer the most up to date information, targeted to specific countries, related to a variety of policies. Ease of use, functionality, real time updates, and a design that reflects AXA’s position as the region’s largest, international insurance company in the region were all addressed within the new website,” said Anthony Rischard, Managing Partner and Technology Director for Catch.
“Working with Catch has been great” comments Julien Audrerie, AXA Gulf Marketing Manager. “Catch’ staff understood our branding requirements and what we wanted to accomplish with the new site. The resulting site is vibrant and eye-catching, yet easy to understand and use. Reaction here has been very positive”.
With a workforce of over 300 employees, 11 offices regionally, a substantial customer base and a premium income of over US $140 million, AXA is the largest, international insurer in the Middle East, offering the widest range of insurance products and services for corporate and individual customers.
About Catch Interactive:
Founded in 2001, Catch is one of the region's fastest growing, independent agencies for e-marketing strategy and online media campaign planning, design, metrics and reporting. Catch has been trusted by international clients to reach the online demographic in the Middle East region for over 4 years, using a one to one, tailor made approach combined with world-class creative and regional marketing expertise.
