Catch the Glamour at the Coca-Cola Light
Very Important Apartment – V.I.A.
Dubai witnessed the exciting unveiling of the luxurious Coca-Cola Light Very Important Apartment (V.I.A.) today at UPTOWN MotorCity®. In line with the recently launched Coca-Cola 2009 “Open Happiness” campaign, Coca-Cola Light introduces one lucky winner from the region to experience the glamorous side on the Coke Side of Life. Tune into MBC’s hit show Style & Stars to catch a glimpse of the most tastefully done, hip, exquisite and modern three-bedroom, fully-furnished apartment and enter the regional SMS draw for the Coca-Cola Light V.I.A.
Coca-Cola Light V.I.A. has taken a lifestyle route to highlight the modern well-being and contemporary living aspects of the brand through partnership with Union Properties (UP), one of the UAE’s leading property developers. In cooperation with the ongoing Dubai Summer Surprises (DSS), the campaign makes its debut during the region’s most famous, annually-awaited festival, bringing limitless opportunities with elements of fashion, glamour and style.
Antoine Tayyar, Public Affairs and Communications Director for Coca-Cola Middle East said, “Coca-Cola Light V.I.A hinges on the celebration of the inner sparkle, the true essence of the brand that incorporates a positive association with a modern-day lifestyle. Coca-Cola has always strived to engage its fans with perfect opportunities such as Coca-Cola Light V.I.A that will help them pave their own path to happiness.”
“Union Properties is thrilled to be part of this unique promotion. Our partnership with Coca-Cola in the Coca-Cola Light V.I.A. promotion is based on a synergy of quality values between our brands. We believe that the apartment in UPTOWN MotorCity® reflects everything that the fortunate winner needs to experience a superior, vibrant lifestyle,” Said Michael Jackson, Chief Marketing Officer, UP.
Mohammad Al Kamali, Sponsorship Manager at the Dubai Shopping Festival Office, organisers of Dubai Summer surprises said: “Coca-Cola Light V.I.A is one of the most exciting promotions that we have witnessed recently and we are very pleased to have it happening during our 12th edition of DSS. We consider Coca-Cola ME not only as one of our DSS 2009 key sponsors, but as partners in our endeavour to spread and enhance the elements of joy and happy living through our diversified fun filled calendar of events”.
MBC’s Style & Stars TV programme, aired every Thursday at 7pm KSA time (8pm UAE time, will take viewers through the Coca-Cola Light V.I.A. The programme will include exclusive features from each celebrity visit to the V.I.A from June 18 onwards, with the winner revealed on the final show airing August 20, 2009.
Aline Watfa, Lebanese supermodel and popular host of MBC’s Style & Stars will guide fans through the Coca-Cola Light V.I.A. each week and will welcome much sought-after celebrities, designers and personalities to the V.I.A. The contemporary-chic Coca-Cola Light V.I.A, decorated by popular interior designer Bara Zaher, will also become a home to one-of-a-kind celebrity signed souvenirs and mementos.
With a home address at the luxurious UPTOWN MotorCity®, one of Dubai’s most promising up-and-coming developments, the Coca-Cola Light V.I.A will be nestled amongst the thrill and excitement of this Union Properties development, featuring exceptional entertainment, dining, leisure, retail and residential options ideal for both individual and family living.
Entrants must be 21 years or above and a resident of the UAE, KSA, Syria, Jordan, Qatar, Bahrain or Kuwait. The competition will run from June 18 through August 9, 2009. Regional SMS codes will be broadcasted every week on the Style & Stars show and are also available on www.cokelightvia.com.
For further information please contact Mehr Amin on +971-4-3050326 or at [email protected] or Antoine Tayyar at [email protected]
