Sheikh Khaled Al Qassimi, driver of the BP-Ford Abu Dhabi World Rally Team and Mohammed Samir, Castrol Marketing Controller Middle East, at the Emirates Palace Hotel during the “Drive Day” event organized by Abu Dhabi Tourism Authority, as part of its initiative to promote the capital of the UAE, as a world-class motorsport destination.
“As co-sponsor of the BP-Ford Abu Dhabi World Rally Team, Castrol is proud to be associated with initiatives that fuel international media interest for the UAE and engage brand Abu Dhabi in front of 800 million rally fans worldwide,” said Samir.
“Castrol drivers have been at the forefront of motor sport for more than 75 years. As global lubes leaders, we believe that sport marketing has the ability to highlight product strengths and strengthen brand competitiveness, within an exciting atmosphere of sporting passion.”
Castrol has long been associated with leading teams and personalities in the world of motorsport, and it is demonstrating its continuous commitment to the Middle East region through numerous initiatives, such as Castrol Racing Heroes, the unique reality show dedicated to Middle East young aspiring racing drivers, the sponsorship of Khaled Al Baloushi, Badr Ahli, and Jumaa Al Seem, leading Emarati drag racers, and Team Saluki, an ambitious desert rally team.
Castrol also initiated the brand ambassador culture throughout the GCC region through the unmatched Castrol Ambassador Club with ambassadors based in UAE, KSA, Bahrain and Kuwait. In UAE, Castrol’s ambassadors are Team Saluki, one of the leading rally teams in the UAE, and Zlatko Mulabegovic, a passionate racer. In KSA, the ambassadors are Jeddah Boys, a car enthusiast club. Finally Super Service, an advanced car service station is Castrol’s ambassador in Kuwait. These ambassadors represent Castrol and stand for its values of strong and distinguished performance.
About Castrol:
Castrol in the Middle East: The business has over 60 years experience in the region and additionally manages Iran, Levant & Southern Africa (markets. The business services more than a twenty countries from the Dubai headquarters. Castrol makes a range of engine oils which deliver performance.
