Dubai-based Carlton Hospitality & Hotel Management Group, a leading dedicated hospitality company unveiled today its expansion strategy across the region, and according to company executives, the Group is eyeing opportunities for expansion into Asia.
The announcement was made at the Arabian Travel Market (ATM) 2010 where Hosni A Hadi, Regional Director of Middle East & Group General Manager, The Carlton Hospitality & Hotel Management Group, said an investment of AED763 million has been made in a phased regional expansion plan. The first phase, which is already being rolled out, comprises a group brand consolidation exercise that brings the recently acquired properties in Amman and Manama under the enhanced Dubai-based brand.
“We believe that the key to success is a continuous process of growth and evolution. Our focus this year is to consolidate our market position and bolster our brand identity, which will now integrate all our Carlton properties under one common banner,” said Hadi.
The Imperial Palace in Amman, Jordan was renamed: Carlton Imperial Palace Jordan, while the property in Manama, Bahrain – The Carlton Emirates Hotel – is set to launch during the fourth quarter of 2010. Refurbishments are currently underway at the landmark Dubai property, which was one of the first quality standard hotels in Dubai.
The Group’s potential markets include CIS, Asia/Far East and the local market. “We are looking at potential opportunities in Syria, Lebanon and Turkey as well as in Asia,” added Hadi.
