Canon Middle East Partners with Dubai Internet City in Energy Conservation Programme
Initiative aims to encourage TECOM personnel to reduce their carbon footprint
Canon Middle East, the world-leader in imaging and business solutions, has joined forces with Dubai Internet City (DIC), the largest managed ICT cluster in the Middle East, to roll out an energy conservation programme and help raise awareness on how energy consumption affects climate change.
The programme, targeting all TECOM personnel, aims to educate on the best practices to help save energy and create a sustainable environment for the future. The initiative reflects Canon’s commitment to supporting environmental practices in the Middle East and builds upon its environmentally responsible technology and corporate mission to reduce carbon emissions.
“Canon is delighted to partner with DIC in this energy conservation programme. In partnering with DIC, we aim to educate companies about the importance of achieving a measurable reduction in water and energy consumption for a sustainable future,” said Bertil Widmark, Managing Director, Canon Middle East.
Canon and DIC teamed up to conduct an online survey between 18th January and 15th February to raise awareness for TECOM residents on their personal carbon footprint and to educate them on means to reduce it. The ’10 questions’ online survey received 547 entries and was complemented by the distribution of the ‘ten questions’ survey in all TECOM buildings to enhance participation. Based on the participants’ answers, the total ecological footprint of TECOM residents was 23,564,000 m2 and was estimated to be reduced to 16,996,190 m2 if they incorporate the suggested changes to their lifestyle.
Majed AlSuwaidi, Director of Commercial Operations at Dubai Internet City said: “Fulfilling DIC’s commitment to the environment is a key objective. Through this activity, we have demonstrated the ways in which we can quantify our water and energy consumption. By recognizing our ecological footprint, we can then take the necessary steps to improve our lifestyle by reducing our footprints. The conservation program I believe will encourage Business Partners at the ICT free zone to actively serve this objective for a sustainable and healthier environment. DIC is keen on developing more added value services for our business partners.”
"The ’10 questions’ survey is meant to guide us to take small steps today that can help us make a big difference tomorrow. Canon Media East is committed to playing a positive role in the communities in which it’s a part. Our environmental partnership with DIC is part of our ongoing environmental stewardship,” added Widmark.
Canon and DIC have also organised a raffle draw to reward the thirteen winners who completed the survey. Bertil Widmar, Managing Director of Canon Middle East along with Majed Al Suwaidi Director of Commercial Operations of DIC presented the remarkable prizes that Canon gave away to the winners including two Canon PowerShot A2000 IS, one Canon Pixma MP220 and ten Canon Green calculators.
To find out more about Canon Middle East visit: www.canon-me.com
