BURGER KING® Launches BURGER BUDDIES - a Six-Pack Burger
Ushering in the spirit of sharing as the festive season rolls around, BURGER KING® has introduced ‘BURGER BUDDIES’, a new six-pack burger product meant to be shared among family and friends. The latest addition to the exciting BURGER KING® menu, ‘BURGER BUDDIES’ are now available in BURGER KING® restaurants across the UAE.
Sold in a set of six but served in a single package, ‘BURGER BUDDIES’ comprise three pairs of co-joined buns, each consisting of two beef patties that are molded together and served with mustard, ketchup, pickles and tasty cheese. The bite-sized burgers are designed to provide a unique dining experience to customers by allowing diner groups to share the excitement of tucking in to a single scrumptious meal.
“BURGER BUDDIES are based on an innovative culinary approach where juicy beef patties are served on fresh buns joined together so customers can tear off portions and share an exciting, delicious meal,” said Mr. Yasser Abdel Assim, Director of Marketing and Business Development for First Food Services L.L.C., the BURGER KING® franchisee in the UAE. “We expect ‘BURGER BUDDIES’ to be a huge success among customers in the UAE, where the tradition of eating together and sharing meals is part of the culture.”
‘BURGER BUDDIES’ six-pack is the latest menu innovation to be rolled out by BURGER KING®, which has been rapidly expanding its presence in the Middle East and had recently opened its 200th restaurant in the region at Dubai International Airport Terminal 3.
