BURGER KING® AND GARFIELD BRING THE EXHILARATION OF A PURR-FECT MEAL TO TOWN

Published September 7th, 2006 - 10:14 GMT
Al Bawaba
Al Bawaba

Following on from its smashing Superman Returns promotion, BURGER KING® has yet another enjoyable campaign lined up for its young customers beginning September 12, with the launch of the Garfield: A Tale of Two Kitties promotion in restaurants across the UAE.
On purchase of a Kid’s Club Meal, BURGER KING® will be offering its customers a variety of imaginative toys, such as Garfield’s Royal Crown, complete with Garfield ears; Dancin’ Garfield, who dances enthusiastically every time he is wound up; Garfield Claw Climber, who climbs up the wearer’s shirt and wags his tail, every time he’s tugged down and Belching Garfield, who burps contentedly every time his tummy is squeezed.  Other souvenirs include Garfield Bed Bouncer and Catch the Bus Garfield.
Garfield: A Tale of Two Kitties which hit UAE theatres on August 9, details the latest adventures of the food and sleep loving feline phenomenon Garfield, who, along with his canine sidekick Odie, travels across the ‘pond’ to London to surprise his master.
Garfield’s travels take us to Big Ben, Buckingham Palace, Scotland Yard, through dishes of scrumptious minced pie, across to a royal castle where he switches places with Prince, a royal cat.  The adventure heats up when Lord Dargis, next in line to the throne decides to do whatever it takes to get Garfield out of the way.
Commenting on the latest promotion, Mr. Yasser Abdel Azim, marketing manager, BURGER KING® UAE, said, “A visit to BURGER KING® is not just about food – it’s about hospitality, passion, having things your way, and most importantly about fun.  Garfield: A Tale of Two Kitties has had its audience in splits and we are confident that the children will enjoy our Garfield souvenirs just as much.”
About BURGER KING® Middle East
BURGER KING® Middle East is managed by Hana International Company Ltd. and operates more than 166 restaurants around the region, through local Arab franchisees who are committed to serving customers the world’s favourite fire-grilled WHOPPER® sandwiches.  In the Middle East, all BURGER KING® pure beef and chicken patties are 100% Halal and the vegetables used in BURGER KING® products are fresh and locally sourced.

 


About Burger King Corporation
The BURGER KING® system operates more than 11,100 restaurants in all 50 states and in more than 65 countries and U.S. territories worldwide.  Approximately 90 percent of BURGER KING restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades.  To learn more about Burger King Corporation, please visit the company’s Web site at <http://www.burgerking.com>.


 

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