Buffalo enters joint venture agreement with advantec for Middle East
Buffalo Technology, a global manufacturer of innovative wireless networking, storage and multimedia solutions for the home and small business environments, has entered a joint venture with its Middle East distributor, Advantec. The new venture will be based in Jebel Ali Free Zone, Dubai, under the name Buffalo AdvanTec FZCO and cover GCC and adjacent Middle East countries currently covered by the distributor.
Jasem Al Roomi, Director, Advantec, said, "We are pleased to announce this joint venture with Buffalo Technology. We are very proud of the achievements attained during the last two years and believe that this joint venture will create a solid footing for Buffalo's success in the region by emphasizing its long term commitment. Buffalo Technology has a very strong portfolio of wireless, multimedia and storage products especially NAS, and we are very excited to continue to bring it to the Middle East."
Kevin Vine, EMEA VP Sales and Marketing at Buffalo Technology, said, "We are very pleased with this new step. This partnership gives Buffalo a solid base in the region and allows a closer working relationship with key local partners. The dedicated infrastructure and staff that AdvanTec will bring to the partnership will allow Buffalo to rapidly expand its business and market share position in the region."
Steady economic growth in the region provides fertile grounds for IT solutions. Consumers and businesses in the Middle East value the unparalleled quality of Japanese products. Buffalo's wireless, storage and multimedia solutions for the digital home of the future are gaining wide acceptance with SMBs for its superior design, performance and quality of its products.
About Buffalo Technology
Buffalo is a global manufacturer of innovative wireless networking, storage and multimedia solutions for the home and small business environments. The company is recognised as the Number 1 total PC peripheral manufacturer in Japan, and was the worldwide consumer NAS market leader in 2005, 2006 and 2007 (In-Stat).
Buffalo's product portfolio includes its award-winning AirStation™ line of easy-to-use, high-performance wireless networking products for SME/SoHo and home users. With industry-leading AOSS™ (AirStation One-Touch Secure System) technology, users can simply build a secure wireless network at home or in the office at the push of a button.
The company's storage solutions are addressing the needs of both the individual and the business, providing a versatile line of USB flash drives, portable and desktop hard drives and cost-effective network attached storage (NAS) solutions. Including its multimedia players, Buffalo is unique in offering integrated WLAN, storage and multimedia solutions for the digital home environment.
Buffalo's strong international industry alliances with companies such as Intel, Broadcom™, Nintendo and Microsoft have allowed it to lead the industry in the development of the latest technologies into practical tools for the business and the home.
Headquartered in Japan, Buffalo Technology has offices in the UK, Germany, USA and Taiwan. For more information please visit www.buffalotech.com
