Increasingly, bridal diamond sets are becoming an integral part of wedding attire in the Gulf. These sets have become a way for Arab grooms to express their love and appreciation of the bride, and almost as importantly, communicate this to her family.
The bride is the centre of attention on the wedding day, she spends endless hours preparing for her perfect look to compliment one of the most meaningful and important days in her life. The diamond set is possibly the only item of jewellery to classically compliment the bride on this day.
By gifting a bride with a precious bridal set, the groom and his family express their love and appreciation and by wearing the diamond set, the bride is made to feel extra special and cherished, as a diamond is.
Although the traditional bridal set would have a classical look, the popularity of the set as a wedding accessory has stimulated designers to create more fashionable sets in a variety of shapes and sizes, that compliment an ever increasing range of dress cuts.
A locally designed Dhamani bridal set was recently selected to be exhibited in Japan, amongst top diamond jewellery designs from around the world, such is the incredible beauty of bridal designs coming out of the region to cater for ongoing demand.
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About De Beers Group Marketing
The Diamond Trading Company (DTC), part of the De Beers Group, reorganised during the summer of 2007. The reorganisation means that the former DTC marketing department is now a separately managed independent division called De Beers Group Marketing. All other activities previously conducted by the DTC continue to be conducted by the DTC.
De Beers Group Marketing will focus on three core activities:
- the development and marketing of “big ideas” like Trilogy and Journey which have proved so successful at driving demand
- the continuing exploration and development of the FOREVERMARK programme
- maintaining consumer confidence in diamonds
