Brand Lounge, the designated partner of Trout and Partners in the Middle East & North Africa, are participating in the 3rd edition of the 2007 Media and Marketing Show. The exhibition is taking place at the Sheikh Rashid and Sheikh Maktoom Hall, Sunday, November 11th till Tuesday November 13th, from 12pm to 9 pm.
Brand Lounge, the branding and marketing strategists firm is going to offer and explain its services and the secret behind its success, which is driven by the pioneer of Differentiated Positioning, Jack Trout.
Trout & Partners Ltd. has established its clientele line-up of world’s prestigious brands – Procter & Gamble, MasterCard International, IBM, Pfizer and a number of others.
Brand Lounge is positioned as an external marketing department that aims to be recognized as the number one expert in business branding and strategic marketing consultancy offerings its services to businesses seeking to drive through improvements in the effectiveness of their marketing, to differentiate and to generate innovative marketing solutions within the Middle East and North Africa.
Brand Lounge promises to utterly differentiate your business and position it away from competition through precisely engineered and uniquely crafted brand strategies. Brand Lounge only takes a proactive stance on developing your brand so that customers will know why they should choose your company, products and services above competition. Brand Lounge treats its customers, product/services, not as a mere nice looking logo, but how it represents and manifests the entire brand experience.
“To reach success, we have to think different; we have to position our brand differently. Differentiation is what sets us apart from our competitors to start with, and this is exactly what we pour into any brand that we come across. Differentiation is ever changing. It’s the deepest well into psychology and human behavior. It’s our only ever flowing constant, and through this understanding of constant, we get to comprehend and realize our living brand, position it above all competition, and highlight its differentiated point. We are quite confident that our participation in the Media and Marketing Show will further help us get in touch with our target audience in order for us to take them through a quick journey into what we offer” said Hasan Fadlallah, Founder and Managing Director of Brand Lounge
Brand Lounge as the designated partner to Trout & Partners also organizes lectures and seminars. The firm has exclusive access to a network of marketing lecturers along with Jack Trout himself and the local partners. All of these lectures are based on Jack Trout’s books, concepts and case studies.
About Brand Lounge:
Brand Lounge is an independent Strategic Consultancy firm, founded in 2006 by Mr. Hasan Fadlallah – Managing Director of Brand Lounge. The firm has been established in a fast burgeoning city of Dubai to provide positioning and branding services to the Middle Eastern and international organizations. Hasan Fadlallah carries over a decade of innovative blend of expertise in marketing and is responsible for creating, developing and nurturing some of the best brands in the region.
About Trout & Partners Ltd:
Trout & Partners Ltd is global leader in strategic positioning. This is the consulting firm founded by Jack Trout, who is recognized as the world's foremost marketing strategist. He is responsible for the freshest ideas in marketing in the last twenty years and his concept of Positioning has become the world's #1 business strategy.
