Under the patronage of His Highness Sheikh Hamdan Bin Mohammed bin Rashid Al Maktoum, Dubai Crown Prince, His Excellency Engineer Sultan Bin Saeed Al Mansouri, UAE Minister of Economy honoured BinSina Pharmacy, the most recognized pharmacy chain in the UAE, for winning best Service Performing Outlet in Pharmacies Category for its Jumeirah branch. BinSina was awarded for maintaining high customer service standards as part of the Dubai Service Excellence Scheme (DSES) 2008-2009.
The company, which has been operating in the region for more than 42 years, received the award based on its success in striving to increase quality standards in customer service; ensuring customers’ confidence through ethical behaviour; introducing best management practices to enhance productivity and efficiency; and other factors.
The Scheme is designed to felicitate businesses committed for service excellence to raise the customer service standards in Dubai.
“BinSina’s own prescription for success has been a relentless pursuit of improving the pharmaceutical sector in the region, through our extensive knowledge of the UAE market and our commitment to providing our customers with more than they expect. We are
honoured to receive this award as it re-affirms our reputation as the region’s leading pharmacy and positions us well to achieve major growth during the next few years,” said Ayman Hanbali, Marketing Manager, BinSina Pharmacy.
BinSina is one of the most established names in the industry, operating more than 32 pharmacies throughout the UAE. The company works with more than 70 suppliers, serves more than 5,500 customers each day, stocks more than 16,000 different items at each BinSina outlet and dispenses more than 65 per cent of all of the insurance prescriptions for major insurance companies.
“Operating a huge network of stores and still being recognized in front of more than 1,300 other pharmacies for high levels of customer satisfaction is something that we are very proud of. As the oldest pharmacy operator in the UAE, we believe a lot of our success is founded on customer loyalty garnered through the years,” Hanbali concluded.
Established by the Department of Economic Development, the DSES binds all participating businesses to a common code of business ethics and core criteria for customer service excellence. The scheme is open to all businesses, particularly those in the service sector where customer service is the single most differentiating factor between the business competitors. It is membership based, where members are expected to comply with the code of business ethics and satisfy the criteria for customer service excellence.
