BinSina Pharmacy, the oldest pharmacy operator in the UAE, was named a 'Superbrand' at this year's Superbrands Award Ceremony, which was held recently at the InterContinental Hotel in Dubai Festival City.
Commenting on this achievement, Ayman Hanbali, Marketing Manager at BinSina Pharmacy said: "This award honors the UAE's most exceptional and widely recognized brands. It is a clear endorsement that BinSina Pharmacy brand is on par with worldwide giants operating in the UAE."
'Superbrands' are selected by the UAE Superbrands Council, a group comprised of individuals who are leaders in various fields of business. Council members score brands on a 100-point. The council defines a Superbrand as any brand that 'offers consumers significant emotional and/or physical advantages over its competitors.
For the 2nd consecutive year, BinSina Pharmacy brand was voted for its exceptional set of brand values, best practices in brand management, brand reputation, intelligent marketing, high levels of customer service, product innovation and values, market share and customer oriented approach.
"This award acknowledges the brand values starting from the name which stands for integrity, in every aspect of its operation, trust between the company and customers, vendors and employees, professionalism and an intimate understanding of customer needs and an ethos of service in every aspect of its operation. The other cornerstone of the brand is innovation, which is constant and customer focussed – striving to create a living, breathing pharmacy brand," Hanbali added.
In the UAE, 68 strongest brands that have met the stringent selection criteria set by the organization were awarded a Superbrand status.
Hanbali said, "We are glad to be recognized by our stakeholders as a brand that fulfils and even exceeds expectations. The top notch nationwide campaigns we have conducted have taken us from strength to strength. As a local brand name, our strive to be the pharmacy retail sector leaders and to stand in the retail business alongside with the worldwide brands, is paying off and we are continuously growing our robust and professional image."
Hanbali concluded: "BinSina has positioned itself as personalized partner in helping customers attain and sustain” health and well-being, through reinforcing its brand value by building relationships aimed at improving health and lifestyles. Our values are derived from a very strong heritage, with roots in the Arab world. BinSina Pharmacy history in the UAE, which spans over 40 years, has provided it with keen insights on the local consumer needs and habits. This heritage has created a unique platform for us placing it among the foremost retail brands in the region."
Started with humble beginnings, BinSina has seen phenomenal growth with almost 92 percent of all UAE nationals as its customers. The group singularly dispenses around two-thirds of all the insurance prescriptions for the major insurance companies in the UAE.
Very recently, BinSina Pharmacy in association with the UAE Ministry of Health held awareness campaign about diabetes, cholesterol, high blood pressure and obesity and conducted more than 10000 medical tests to date. The pharmacy chain also joined hands with the UAE Red Crescent to provide safe water to poor communities across the world.
The Superbrands Organization has also unveiled the coffee-table style Superbrands book, which includes a two-page profile of each of the Superbrands, at the tribute event.
The winners were also featured in a book including key international brands and robust local ones.
