BenQ Zone celebrates first anniversary in style
BenQ registers 100 per cent sales growth due to strong retail backup
BenQ Zone, the first dedicated retail outlet offering BenQ branded products only, marked its first anniversary celebration by announcing a remarkable 100 per cent increase in overall sales for all BenQ products. Sales grew significantly for BenQ LCD TVs and Projectors, which realized more than 150 per cent growth over last year.
This 1500 sqft flagship store located in Bur Dubai, is the first exclusive retail outlet in the MidEast featuring BenQ’s entire computing and consumer electronics product range. Within a year, BenQ Zone has established itself as a popular retail destination offering quality products to brand-conscious and digitally-inclined customers.
“As an exclusive retail outlet, BenQ Zone has strengthened our group’s mission by delivering quality products and services to our valued customers in the region’s most thriving market. We are extremely pleased with our one year milestone which marks the beginning of exciting times ahead. We are rolling out two concept outlets in Saudi Arabia and Egypt by end of this year,” said Manish Bakshi, General Manager, BenQ Middle East and Africa.
“BenQ Zone has drastically improved BenQ’s brand positioning, thereby supporting the concept of “One – point avenue” to experience all BenQ products under one roof. The outlets’ overall retail ambience with live demos calls for a thrilling shopping experience.”
BenQ's strategy creates differentiating products that target consumers' lifestyle. BenQ is one of the few Asian brands that have expanded beyond the 3C (Computing, Communications and Consumer Electronics) market.
The company has drawn up an impressive regional growth plan for the current year. This includes a dramatic expansion of the of the company’s retail and distribution network, which, once completed, will offer consumers easy access to the most comprehensive selection of digital lifestyle solution products in the region.
“This expansion is in line with the company's strategy to increase presence and further consolidate its geographical spread. This is principally the sole driver behind all our moves as we see BenQ’s portfolio increasingly becoming an expression of Fashionable Products and Lifestyle Solutions.”
With a significantly wide product line and quality services, BenQ has already grabbed a fair share of the Mideast market. BenQ Zone displays a complete range of award-winning Computing and Consumer Electronics line up of including LCD TV, LCDM, Joy books, Projectors and Cameras.
