benq mea targets 35 percent growth in 2007
Company to Launch New 37 & 42-inch HD LCD TV, Monitors and Projectors at GITEX Shopper
Global digital lifestyle solutions leader, BenQ, is targeting an impressive 35 per cent year on year revenue growth in the Middle East and Africa region.
BenQ will launch its new range of LCD TVs, LCD monitors, projectors and digital cameras at GITEX Shopper & Consumer Electronics Expo 2007 - to be held at Dubai Airport Expo from September 6 to 12.
“GITEX, the largest regional IT expo, has been instrumental in increasing BenQ as a brand and has contributed significantly to BenQ’s Middle East and Africa sales,” said Manish Bakshi, General Manager, Middle East & Africa, BenQ.
“This is our sixth GITEX participation and we will use the event to highlight our design and manufacturing expertise as well as launch our latest range of competitively priced products.”
At GITEX Shopper, BenQ will debut its first 37 & 42-inch full high definition panel LCD TV and its cutting-edge G, X, V and E series LCD monitors. The company will also display the world’s slimmest three-inch touch panel digital camera - T700 and its SP830 and SP831 projectors.
“Along with our partners, we will run special offers targeting consumers closer to the event. We will also launch major promotional schemes targeted at our resellers across the region,” added Bakshi.
“BenQ Middle East and Africa contributes more than eight per cent of the overall global company revenues and ours is one of the most profitable regions enjoying the highest sales growth worldwide,” said Robert Dung, Managing Director, Middle East & Africa, BenQ.
“Growing trade ties between the UAE and the CIS countries has helped us increase our reach and penetration into adjoining Central Europe and Asian regions.
“We are confident that our GITEX participation will showcase BenQ’s commitment to innovation and design, as well as cement our relationship with its regional channel network.”
